Briefly explain the nature of at least two different promotion methods
available to a marketing manager.  What are the main strengths and
limitations of each?

Two common strategies are "push" and "pull" promotions.  Push
promotions are oriented towards retailers to encourage them to display
and promote the product.  Having retailer backing can be a strong
driver of sales, but a marketing manager also runs the risk that the
retailer will pocket the incentives without actually promoting a
product.  Therefore, a good push promotion makes incentive payments
conditional upon execution of the promotion plan, and, if possible, is
tied into the increased sales volumes.

Pull promotions are geared towards consumers to encourage them to buy
the product.  Mass media advertising and coupons are common pull
promotions.  Getting consumers to decide to purchase the product can
also be a good way to increase sales, but pull promotions can be
inefficient when a product is not widely distributed.  Furthermore, if
pull promotions are not coordinated with retailers, the retailers may
be unable to satisfy the increased demand, thereby decreasing the
effectiveness of the promotion and irritating the consumer.

Sincerely,

Wonko