Asked by: jesileigh-ga
List Price: $8.00
15 Jul 2005 11:42 PDT
Expires: 14 Aug 2005 11:42 PDT
Question ID: 543900
Explain how industry sales and industry profits behave over the product life cycle.
Re: Marketing Question
Answered By: wonko-ga on 15 Jul 2005 11:50 PDT
The Product Life Cycle Diagram from the following reference shows how sales and profits vary over the product life cycle. They typically resemble a bell curve, rising from 0 as the product is introduced, growing during the growth phase, peaking during maturity, and then declining as the product becomes obsolete or loses its novelty. Discontinued products return to 0, thereby completing the cycle. Sincerely, Wonko "Product Life Cycle" QuickMBA.com (2004) http://www.quickmba.com/marketing/product/lifecycle/
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