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Q: Source for quote -paraphrase: All things that can be digitized will be digitized ( Answered 5 out of 5 stars,   0 Comments )
Subject: Source for quote -paraphrase: All things that can be digitized will be digitized
Category: Science > Technology
Asked by: kenjrrice-ga
List Price: $3.00
Posted: 19 Jul 2005 10:45 PDT
Expires: 18 Aug 2005 10:45 PDT
Question ID: 545405
I am looking for the source of someone who said "All things that can
be digitized/digital will be digitized/digital" --- thanks!
Subject: Re: Source for quote -paraphrase: All things that can be digitized will be digitized
Answered By: justaskscott-ga on 19 Jul 2005 11:28 PDT
Rated:5 out of 5 stars
Hello kenjrrice,

While various people have said a phrase like this in the past decade,
it appears that the best attribution is to the digital media company
Razorfish, which long had a slogan "Everything that can be digital
will be."

"Indeed, from its earliest days, Razorfish's catchall slogan has been
'Everything that can be digital will be.'  (That phrase has, nearly
five years later, taken on the status of a mantra: it's difficult even
today to interview anyone at the company without hearing it at least

"Fish Tales," by Christopher Hawthorne (July 2000)
Metropolis Magazine

Incidentally, the current company is called Avenue A | Razorfish

- justaskscott

Search strategy --

Search terms used individually or in combination on Google:

"can be digital will be"
"can be digitized will be"
kenjrrice-ga rated this answer:5 out of 5 stars
Perfect, exactly what I was looking for. Thanks!

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