How much do email compilers pay 3rd party opt in websites for their email data?

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Request for Question Clarification by bobbie7-ga on 21 Jul 2005 09:39 PDT

Hello Dnparks,

?When using opt-in email lists, the data owner does not release the
actual email addresses to the marketer and a third party independent
transmission bureau cannot be used.  So, when you rent the list (for
one-time use only) you also pay for the data owner to transmit the
message for you.

Once the list is selected, you create the email message and forward it
to the list broker (ACT ONE LISTS).  ACT ONE LISTS then forwards the
message to the list owner and the message is prepared for
transmission.  A test message is sent back to ACT ONE LISTS and to you
for final approval and a transmission date is chosen.

When the final message is transmitted by the list owner to his list,
seed names are included from both ACT ONE LISTS and the marketer
buying the rights to the list as proof that the email has been
transmitted.  A transmission report from the transmission bureau that
sent the message is usually also provided.?

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How much does all this cost?  
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?Average costs for business-to-business opt-in email lists are $200/M
to $400/M (including the transmission fee), with a minimum of 5,000
names.  Consumer lists are slightly lower in cost with a similar
minimum.?

http://www.actonelists.com/getalist/emailmarket.html


 ?To parents interested in buying the popular Hooked on Phonics
learn-to-read programs, the company made a firm promise on its Web
site: It would never sell or rent their personal information to other
marketers.

But that pledge was empty. In the pages of a marketing trade
publication, Gateway Learning Corp., the product?s California-based
parent company, was advertising to rent the list of Hooked on Phonics
buyers to other marketers.

PRICE:

At a price of $95 per 1,000 names, companies could arrange to have
unsolicited advertising sent to 105,936 people who bought Hooked on
Phonics in the past year. Included in the information made available
to other marketers: ages of the buyers? children.?

http://www.theeagle.com/businesstechnology/071303privacy.htm


If this data serves your purpose please let me know and I will post it
as the answer and close the question.

Thanks,
Bobbie7

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Request for Question Clarification by bobbie7-ga on 21 Jul 2005 10:04 PDT

I see you have already received an answer to the other identical
question that you posted at this link:
http://answers.google.com/answers/threadview?id=546227

I would suggest that you cancel this question if you no longer need this answer.

Thanks,
Bobbie7

Most of these so called "opt in" email lists are in fact NOT op in. 
Often the email list marketer is saying people have opted in unless
they explicitly opt out.  Spammers are scum.