What is the font used by General Motors on the Oldsmobile Intrigue web
site? http://www.intriguecar.com/ for the Intrigue titling and the
"active response system" graphic?

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Request for Question Clarification by lot-ga on 15 Aug 2002 14:10 PDT

Hello where is the "Active Response system" graphic?
I can only see "Precision Control System" on the page.
regards lot-ga

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Clarification of Question by medicdave-ga on 15 Aug 2002 16:30 PDT

Sorry - you are correct, it is "Precision Control System" - this was
an error on my part!

The font can be seen in various places throughout the site - it is the
forward-swept sans-serif font with a left-unilateral "G" and
equal-throw "M" and "W".

medicdave...

Perhaps another researcher will prove me wrong,
but I suspect this is what I would term a
'proprietary' font, meaning it was designed
especially for GM to be exclusively associated
with the Inrigue and its special features, such
as the Precision Control System.

This is commonly done with movies and products
and becomes almost like a trademark, identifying
the product with that particular font. They are
copyrighted, specially-designed fonts, and 
usually unavailable to anyone outside the 
company that paid to have them done.

Here's a page on locating and embedding unusual
fonts in your webpage (assuming that's what you
want to do), with the warning which justifies
what I've told you above:
http://www.netmechanic.com/news/vol3/css_no15.htm

"some designers don't allow their fonts to be
embedded. TrueType fonts have embedding
permissions encoded within them. Please
respect the designer's wishes to avoid any
potential copyright problems!"


Searches, via Google:

"proprietary font"
://www.google.com/search?hl=en&ie=UTF-8&oe=UTF-8&q=%22proprietary+font%22

If this satisfies your interest, let me know,
and I'll post it as an answer...

sublime1-ga