Hi!!
The three major forces fuelling e-commerce are:
economic forces; marketing and customer interaction forces; and
technology, particularly multimedia convergence.
"Economic Forces:
One of the most evident benefits of e-commerce is economic efficiency
resulting from the reduction in communications costs, low-cost
technological infrastructure, speedier and more economic electronic
transactions with suppliers, lower global information sharing and
advertising costs, and cheaper
customer service alternatives....
...
Market Forces:
Corporations are encouraged to use e-commerce in marketing and
promotion to capture international markets, both big and small. The
Internet is likewise used as a medium for enhanced customer service
and support. It is a lot easier for companies to provide their target
consumers with more detailed product and
service information using the Internet.
Technology Forces:
The development of ICT (Information and Communications Technology) is
a key factor in the growth of e-commerce. For instance, technological
advances in digitizing content, compression and the promotion of open
systems technology have paved the way for the convergence of
communication services into one single platform. This in turn has made
communication more efficient, faster, easier, and more economical as
the need to set up separate networks for telephone services,
television broadcast, cable television, and Internet access is
eliminated. From the standpoint of firms/businesses and consumers,
having only one information provider means lower communications
costs...."
From "WHAT FORCES ARE FUELING E-COMMERCE?" at Rai University Open Courseware site:
http://www.rcw.raiuniversity.edu/management/mba/e-commerce/lecture-notes/lecture-02.pdf
I hope that this helps you, feel free to request for a clarification
if you need it.
Regards.
livioflores-ga |
