Hello
Below you will find all the information I was able to locate regarding
Internet Advertising spending for the countries mentioned in your
question.
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Asia
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Online advertising revenue in Asia is projected to grow more than 400
per cent to US$1.62 billion (S$2.81 billion) by 2007 from US$304.3
million in 2002, International Data Corp (IDC)
http://www.hotelmarketing.com/index.php/content/article/asias_online_advertising_revenue_up_3_folds_by_2007/
Asia's Online Ad Spending Projected to rise to $1.62 billion in 2007
?According to Research firm IDC, Internet advertising in the
Asia-Pacific region is predicted to rise from $340.3 million in 2002
to $1.62 billion in 2007 in both display advertising and
performance-based marketing. What's more, it expects a shift from
banners and sponsorships to search ads, classified and
permission-based e-mail marketing.?
http://sirc.blogspot.com/2003_11_01_sirc_archive.html
China
?In Mainland China, Internet advertising and access spending is
expected to increase from US$19 billion in 2004 to US$90 billion in
2009, at 36.2% CAGR for the period 2005-2009.?
http://www.casbaa.com/news_releases/news_content.asp?news_id=502
?According to iResearch's China Online Advertising Research Report
2004,the market size of China online advertising market has been 1.9
billion RMB in 2004, which is 75.9% increase from 2003. It is
estimated to reach 2.7 billion RMB in 2005 and 4 billion RMB in 2006.?
Market size of China online advertising market in 2004: 2005/06/13
http://english.iresearch.com.cn/online_advertising/detail_views.asp?id=5838
See graph here:
http://idc.iresearch.com.cn/english/pic/V2005615112378.gif
China Online Ad Sales Roughly Double in 2004
?A roundup of Chinese online ad spending by Asia Times shows rapid
growth. Sina.com, China's largest online media company, reported 2004
ad sales of about $56 million, up 89 percent over 2003. Similar gains
were seen at other major media sites.?
Marketing Vox: April 4, 2005
http://www.marketingvox.com/archives/categories/asiapacific/
?Spending on online advertising in China last year was 1 billion yuan
(US$120 million), a 115 percent jump from 2002, and the growth rate
for this year is forecast to be 75 percent to 85 percent, Zhang
Lizheng chief marketing officer of Sina, said earlier this year. ?
Taipei Times: April 2004
http://www.taipeitimes.com/News/biz/archives/2004/04/17/2003137036
?Advertising spending in China is expected to continue grow strongly
due to increasing consumer spending power and influx of brands.Online
Advertising expected to grow faster than overall advertising.?
http://gb.corp.163.com/gb/download/Q1_05_EN.pdf
eMarketer Chart:
Online Advertising Spending in China, 2001-2006 (in millions of RMB
and as a % increase vs. prior year)
To view this chart, you must subscribe to the eStat Database.
http://www.emarketer.com/chart_htm/060001-061000/060479.htm
Korea
?According to a study released by Cheil Communications, South Korea's
biggest ad agency, online advertising expenditure rose 44.4 per cent
in 2002 to 185bn won.?
"For 2003, Korea's online advertising expenditure is expected to grow
by 20-30 percent to 230bn won. And the online advertising market will
continue to pick up steam over the next few years".
http://www.onlinepublishingnews.com/htm/n20030218.743004.htm
"Goldman Sachs predicts online advertising in Korea will grow to
nearly $900 million annually by 2004.?
http://www.asiaweek.com/asiaweek/technology/2000/1006/tech.net_sb1.html
Taiwan
In Taiwan, revenues of online advertising are expected to reach NT$2.1
billion this year, a 40 percent increase from last year, according to
Yam Digital Technology Co
Taipei Times: April 2004
http://www.taipeitimes.com/News/biz/archives/2004/04/17/2003137036
eMarketer Chart:Online Ad Spending in Taiwan, 2000-2004 (in millions)
To view this chart, you must subscribe to the eStat Database.
http://www.emarketer.com/chart_htm/006001-007000/006313.htm
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Europe
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Multimarket European Online AdSpend Figures Spring 2005
IAB Europe Market Statistics Task Force
France
844m Euro, 78% growth 2003-2004
Germany
555m Euro, 34% growth 2003-2004
UK
653m Euro, 60% growth 2003-2004
The UK online media market hit 653m Euros for 2004
See PAge 33 - Forecast European online ad spend 2002 to 2007
Source: Internet Advertising Bureau
http://www.iab.it/img_usr/IabEuropeMultimarket_EuropeanOnlineAdspend2004_def.ppt
By 2009, the UK and Germany (with a combined total of ?2.3 billion)
will make up 50 percent of all online advertising spending in Europe.
?Together with France (?631 million), Italy (?390 million), and Spain
(?288 million), the top five countries will represent 78 percent of
the total marketplace.?
?The UK online advertising market leads the way in Europe due to the following:
Size of the online population
Size and sophistication of the advertiser base
Experience and sophistication of UK-based marketing service providers
Close ties with the US (with the latest technological developments
often arriving in the UK before the rest of Europe)
The English-language bias of the Web?
See Figure 3:
Total Online Advertising Spending in Europe by Country and CAGR in
Western Europe, 2009
Download here:
http://www.hi-media.be/NL/pdf/European_Online_Advertising%202003%202009%20Jupiter4.pdf
UK
?Opera Economic & Media Forecast predicts the online advertising
marketplace will be worth 699 mln British pounds in 2005, a 26.2%
increase over this year's total of 553 mln pounds.?
IT Facts: 11/23/2004
http://blogs.zdnet.com/ITFacts/?p=6566
?UK online advertising spending surged by more than 60% in 2004 and
edged ahead of radio in terms of market share for the first time,
according to the Interactive Advertising Bureau. Online ad spending in
2004 was 653.3 mln pounds ($1.2 bln). Online ads made up 3.9% of total
UK ad spending, up from 2.6% in 2003, and just ahead of radio's 3.8%.?
IT Facts: 4/4/2005
http://blogs.zdnet.com/ITFacts/?p=876
UK online ad spend leaps 60% and overtakes radio This briefing
provides details of the growth in the UK online advertising market.
Read summary here:
http://www.digitalstrategyconsulting.com/IABeurope/IAB_Europe_stories/Story_79.htm
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Latin America
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SPECIAL REPORT JULY 2005
Internet Ads Explode
?Internet advertising in Latin America will grow significantly the
next five years. Brazil is the top market, but Mexico and Chile will
see the strongest growth.?
?During the next five years, Latin American Internet advertising will
grow at a compound annual growth rate (CAGR) of 33 percent and reach
$337 million in 2009, PwC forecasts.?
Brazil
?Brazil is by far the top market, accounting for $63 million last
year, an increase of 1.6 percent from 2003.?
?Brazil's total ad market last year was 34.9 percent higher than
Mexico's total ad market, according to data from London-based ad
agency ZenithOptimedia.?
Mexico
?Mexico is expected to boost Internet ad revenues this year threefold
to $27 million. And that growth will continue at significant rates
during the next five years, PwC forecasts. Mexico will see a CAGR of
71.4 percent in the 2005-09 period, by far the highest of the six
economies PwC surveyed.?
Chile
?Chile's Internet ad revenues will grow from $2 million in 2004 to $18
million in 2009, PwC forecasts.?
BY CHRONICLE STAFF
Latin Business Chronicle
http://latinbusinesschronicle.com/reports/reports/internetads.htm
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eMarketer Charts
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To view these charts you must subscribe to the eStat Database.
Chile
Online Advertising Expenditures in Chile, 2001-2004 (in millions)
http://www.emarketer.com/chart_htm/027001-028000/027149.htm
Mexico
Online Advertising Expenditures in Mexico, 2001-2004 (in millions)
http://www.emarketer.com/chart_htm/027001-028000/027116.htm
Brazil
Online Advertising Expenditures in Brazil, 2001-2004 (in millions)
http://www.emarketer.com/products/chart_htm/004001-005000/004180.htm
Search terms used:
Online OR web OR Internet Advertising OR ad spend OR spending OR expenditures
Asia, Europe, Latin America, Korea, China, Taiwan, Chile, Mexico,
Brazil, UK, France, Germany, growth, trends,
I hope the information provided is helpful!
Best regards,
Bobbie7 |
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