Google Answers Logo
View Question
Q: Corporate Research ( Answered 4 out of 5 stars,   1 Comment )
Subject: Corporate Research
Category: Computers > Software
Asked by: businessken-ga
List Price: $100.00
Posted: 30 Jul 2005 16:06 PDT
Expires: 29 Aug 2005 16:06 PDT
Question ID: 549891
We are a medium sized company looking for a CRM (Customer Resource
Management) solution.  We would like to know the names of the
companies that are recognized as the top in this field.   We only want
the best.  Thanks.
Subject: Re: Corporate Research
Answered By: guillermo-ga on 30 Jul 2005 21:19 PDT
Rated:4 out of 5 stars
Hello Businessken,

Using the search parameters "top CRM solutions" and "top CRM vendors",
I found the way to the answer for your question at the prestigious
TechTarget's's "Products of the Year" Awards. They
reviewed more than 75 products, among those nominated by vendors and
the ones nominated by themselves. A panel of judges included
independent industry experts, CRM professionals, and
editors. One award winner was selected for each of five cathegories:
Business intelligence, Customer-facing online service, Contact center
software, Marketing automation, and Sales force automation.
('s 2004 CRM Products of the Year:,294801,sid11,00.html

Next, the selected product for each cathegory and an excerpt from the
awarder's correspounding reviews and, when available, a reference
other than SearchCRM or the vendor's website about product quality. I
hope that with the following information I will have met your needs.
If not, please let me know through a request for clarification, and
I'll try to work it out.

Business Intelligence
Triversity Inc.'s Allegiance v4.1

"(...) The Allegiance product has rich data mining capabilities and
enables management of customer marketing programs across all channels
to generate more targeted promotional offers (...) boasts real-time
functionality (...) enables retailers to share information from the
database to any point-of-interaction with the customer (...) offer
data in less than four seconds, regardless of concurrent system
activity (...) supports 200 stores with 10,000 transactions per store
per day and 200 simultaneous interactive users.

Customer-facing online service
Parature's Online Customer Support Solution, Version 5.6
( )
"(...)Parature offers 'strong multichannel functionality and
features.' (...) Parature's flagship product is Web-based and composed
of eleven modules, including knowledge base, ticketing, discussion
boards, chat, asset system, product catalog, contact and e-mail
management, surveys, reporting, activity scheduler and document
management. Companies can start simple and then add modules and
features over time as business grows. Version 5.6 offers an intuitive
interface that was clearly designed with the end user in mind -- easy
navigation and strong search capabilities."

Contact center software
Cincom Systems' Synchrony 4.7

"(...)Cincom's Synchrony 4.7 is a multichannel customer experience
management system that enables synchronized delivery and handling of
all customer transactions, including phone, e-mail, fax, Web
collaboration, chat and call-me (...) also provides (...) contact
information, activity/issue tracking, interaction and transaction
history, and preference (...) allows multiple clients (...) to reside
in the same infrastructure ? each with its own separate set of
processes (...)Synchrony's SmartTabs feature (...) put the power in
the hands of managers, who can give agents only the resources they
need for specific transactions, thus shortening handle times and
decreasing the chance for error..."

"Cincom's Synchrony? Named Best of Show at Call Center Demo &
Conference ? Dallas":

Marketing automation
Unica Corporation, Affinium 6 ( )

"(...)The innovative release features new lead management capabilities
and significant enhancements to its campaign management, e-marketing,
real-time, planning, optimization and analytic capabilities.
"Affinium 6 comprises four main modules: 
"Affinium Model (data mining and predictive modeling software) 
"Affinium Plan (marketing resource management) 
"Affinium Leads (lead management) 
"Affinium Campaign (campaign management) 
"Our judges note that users are impressed by Unica's UDI (Universal
Dynamic Interconnect) capability, which enables simultaneous access to
multiple data sources located in various locations throughout the

"Unica's campaign management capabilities are best-in-class":,1317,33006,00.html
(full text only accesible for Forrester's paid suscribers, or to
purchase for a fee).

Sales force automation, Summer '04 ( )

" received the highest possible marks for ease of
integration, functionality and performance from several of our judges
(...) includes lead management, opportunity management, global
forecasting, territory management, workflow automation, real-time
alerts, update reminders, team selling, account management, activity
management, product catalog, sales literature, e-mail prospecting and
tracking, stay-in-touch relationship builder, data quality tools and
sales analytics (...) a customizable "My" home tab,
which allows business administrators to easily modify the home page for a variety of user groups (...) a Web Tabs
feature, which enables administrators to embed critical Web content
like expense reports, maps or company research tools into the user interface.
"And, because is accessed via a browser (no software),
it's accessible from virtually anywhere -- desktop, laptop, Internet
cafe, mobile devices, etc."

Company press releases:
" Recognized in CRM Magazine's Market Leaders Awards":
businessken-ga rated this answer:4 out of 5 stars
Other than I expected a bit more detail for the $100 level the job was
well done.  Thanks.

Subject: Re: Corporate Research
From: guillermo-ga on 04 Aug 2005 18:26 PDT
Hello Businessken,

I'm glad that my answer was helpful. Thank you for the rating,
specially because while you expected more detail, you've noticed that
I did my best. I wish I had found better information. Thanks again.

Best regards,


Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy