I am posting this question in an attempt to better understand who the
typical retail consumer that shops at the following 4 retail
establishments are:
	- Walmart
	- Target
	- Kmart
	- Michaels

For each of the four retailers above, (note: we are a vendor of all 4
selling consumer products), we would like to seek answers to as many
of the following demographic and psychographic indicators of consumers
as possible.  Please provide the most current information you are able
to find.  Please be aware, that we have researched this topic
exhaustively on the internet ourselves and we have a lot of
information which is piecemeal and not necessarily up to date.  A
sufficient answer will contain up to date statistics and sources.  We
will gladly provide clarification to any and all researchers trying to
help us in our search.  If the quality of the answer far exceeds the
value of the question, we will surely make up that difference in the
form of a tip.
	? Demographic Variables 
		o age 
		o gender 
		o sexual orientation 
		o family size 
		o family life cycle 
		o income 
		o occupation 
		o education 
		o socioeconomic status 
		o home ownership 
		o religion 
		o nationality/race 
		o marital status 
	? Psychographic Variables 
		o personality 
		o life-style 
		o values 
		o attitudes 
	? Behavioral Variables 
		o benefit sought 
		o product usage rate 
		o brand loyalty 
		o product end use 
		o readiness-to-buy stage 
		o Who is the decision making unit with regards to purchasing

The information you require is simply not available for public
consumption. I've spent quite a bit of time trying to find this type
of data for my personal use. Some of the data you seek can be
extrapolated from public documents, but the vast majority of it is so
specific that the only way to determine the numbers would be to
conduct a poll of customers and ask them all of those questions. I
would be very surprised if even Wal-Mart itself had accurate data on
its customers' sexual preference, religion, values, attitudes, benefit
sought, or product end use.

You can find much of the data you seek in a few high-dollar research
reports, or in the marketing files of the companies themselves. This
information is very tightly guarded and protected by law. Anyone
publishing such information in a forum like this very likely has run
afoul of copyright or privacy laws, and misappropriated information
from organizations with sufficient resources to find and prosecute
them.

V