Hello happylarry-ga,
Although I haven't found a report on the marketing expenses/budgets of
Washington colleges, you might find this report useful.
http://www.marketresearch.com/product/display.asp?productid=923814&xs=r
Marketing the College, 2004 Edition
Primary Research Group
October 1, 2003
89 Pages
Pub ID: PF923814
Price: $145
Countries covered: United States
"Marketing the College" profiles the efforts of 14 institutions to
market their undergraduate programs in tough times. Institutions
profiled include: the State University of New York at Binghamton,
Illinois State University, Albright College, Westmont College, Urbana
College, William Wood University, Bethel College, Ball State
University, Champlain College, : Mendecino College, Herkimer County
Community College, Lane Community College, Butler County Community
College, Blue Mountain Community College
Covers Topics such as: Ebrochures, Personalized web site development,
virtual tours, radio and TV advertising spending and strategy, use of
billboards, use of consultants and research firms, direct mail and
email marketing, printing costs for viewbooks, brochures, catalogs and
other printed promotional materials, approaches to the foreign student
market -- and many other facets of marketing the undergraduate
college. |