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Q: Top 20 Affinity Organizations in the US ( Answered,   1 Comment )
Question  
Subject: Top 20 Affinity Organizations in the US
Category: Reference, Education and News > Teaching and Research
Asked by: abemccallum-ga
List Price: $100.00
Posted: 03 Aug 2005 16:21 PDT
Expires: 02 Sep 2005 16:21 PDT
Question ID: 551414
I am looking for a list of the Top 20 Affinity organizations in the
country based on membership size.  An affinity organization "typically
non-profit" is an organization that has a member benefits program to
offer their members discounted pricing on various companies that are
partnered with that affinity group.  Examples are AAA, AARP, NEA,
Senior's Coalition, NRA, NAR, etc.
 
I want to get a list of the Top 20 organizations in the US based on
membership size.  I already know some of them so please do not include
the ones below.
 
AARP
NEA
AAA
Senior's Coalition
NRA
NAR
USAA
AFT
Answer  
Subject: Re: Top 20 Affinity Organizations in the US
Answered By: vercingatorix-ga on 17 Aug 2005 20:54 PDT
 
I have assembled a list of 23 organizations with more than 365,000
members, plus the American Legion, which has less than 300,000 members
but a long history of providing perks for members. Please be aware
that there are certainly other groups that qualify but are not on the
list, most likely because they do not report their membership numbers.
Organizations are not required to report membership, and if they do
not, I did not presume to guess how many members they had.

Some of the organizations, such as Narcotics Anonymous and the YMCA,
are not what would be traditionally called "affinity groups," but they
do provide special offers and discounts for members. I did not include
religious groups or labor unions. They are special-interest groups
that could also qualify as affinity groups in some circumstances, but
because of their specialized purpose, I opted not to classify them as
affinity groups. If you want a list of the largest labor unions or
religious organizations, I can provide that.

Most of the information below is taken from the Encyclopedia of
Associations, 2003 edition. This is a useful compendium that contains
information on more than 20,000 groups. There are a number of
references to large groups that I did not think would fall under the
"affinity group" label. However, if you are interested in finding
associations with large membership bases, this three-volume series is
worth purchasing. Volumes 1 and 2 contain the association data,
including contact names and addresses, the association's mission, and
a variety of other facts, while Volume 3 is an index that allows you
to search by association name or by category. You can buy these
volumes for $25 to $60 apiece if you look carefully online, or you can
find them at many libraries. I collected my data at the local library.

Here is the data:

Organization	             Acronym	      Web site	               Membership
			
YMCA of the U.S.A.		                      www.ymca.net/	       13,509,199
International Association 
for Medical Assistance 
to Travellers	             IAMAT	              www.iamat.org/	        9,500,000
Boy Scouts of America		              www.scouting.org	5,363,593
National Wildlife Federation		      www.nwf.org/	        4,400,000
Girl Scouts of the USA		              www.girlscouts.org	3,500,000
Boys and Girls Clubs of America	      www.bgca.org/	        3,500,000
Mothers Against Drunk Driving	MADD    www.madd.org/home/  3,200,000
Alcoholics Anonymous AA                      www.aa.org/	        2,000,000-plus
Humane Society of the United States	      www.hsus.org/	        1,750,000
Lions Clubs		                              www.lionsclubs.org/	1,400,000
Rotary International		                      www.rotary.org/	        1,178,659
Nature Conservancy		                      nature.org/	                1,000,000
People for the Ethical 
Treatment of Animals  PETA	              www.peta.org/	        750,000
American Society 
for the Prevention 
of Cruelty to Animals   ASPCA	              www.aspca.org/	        672,000
Mature Outlook			                                                        600,000
National Association 
of Investors Corp.	   NAIC	              www.better-investing.org  550,000
United Seniors		                              www.unitedseniors.org  550,000
60 Plus		                                      www.60plus.org/	500,000
Narcotics Anonymous NA	                      www.na.org/	        500,000
Family Research Council	FRC	              www.frc.org/	        450,000
National Institute for 
Automotive Service 
Excellence	                  ASE	                      www.iatn.net/ase/	400,000
Aircraft Owners and 
Pilots Association	 AOPA	              www.aopa.org/	        365,000
American Legion		                      www.legion.org/	        287,945

I hope this information helps you.

V

Request for Answer Clarification by abemccallum-ga on 24 Aug 2005 15:09 PDT
I appreciate the list you have provided here, but I would prefer the
list to have at least a million members and for instance in the Boy
Scouts I do not see where they have a member benefits program.  Also
on Iamat.org or MADD.org they have a member benefits program but they
do not have any consumer products or services as in hotel discounts,
computer discounts etc, so we cannot count them.  Can you please
clarify this or pare the list down please.  Let me know if you need
more clarification.

Thank you.

Abe

Clarification of Answer by vercingatorix-ga on 24 Aug 2005 18:19 PDT
I'll address your concerns one at a time. 

First, there aren't that many organizations with more than 1 million
members, at least not that make their membership numbers public. If
you're looking for 20 organizations beyond the ones you already have,
I don't think you'll find them.

Second, the YMCA, the Boy Scouts, MADD, Iamat, and the others all
offer perks to members. For YMCA and the Scouts, most such deals are
local, not national. And I hesitate to mention this, but you never
mentioned anything about hotels or any specific consumer benefits when
you asked your question. You wanted member benefit programs that
offered discounts, and all of the groups on the list offer those in
one form or another. All of the organizations can get you consumer
benefits like discounts at retailers or restaurants or bargains on
care rentals or tax services, etc. For the most part, these benefits
are not on a national scale.

If you're looking for organizations with a million or more members
that offer hotel discounts to those members, there aren't many
choices. Large service organizations like Rotary sponsor such perks as
credit cards. If you clarify the particular kind of perks you are
seeking, I can pare down the list. But I'm afraid there are not likely
to be 20 organizations that meet your specs.

V
Comments  
Subject: Re: Top 20 Affinity Organizations in the US
From: myoarin-ga on 24 Aug 2005 16:13 PDT
 
Abe,
If discounts are your primary definition, would you consider credit
card and miles-and-more type affiliations?   I rather doubt it, just a
suggestion.
What about AAA state associations?
Myoarin

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