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Q: Ad spend ( Answered,   0 Comments )
Question  
Subject: Ad spend
Category: Business and Money > eCommerce
Asked by: epthk-ga
List Price: $50.00
Posted: 04 Aug 2005 18:58 PDT
Expires: 03 Sep 2005 18:58 PDT
Question ID: 551879
I would like total popunation and total ad spend in 2004 for the
following places: Brazil, China Mainland, France, Germany, Japan,
Korea, Mexico, Taiwan, UK. I will pay $20 for this.  I will pay an
additional $30 for a related question I am posting.

Request for Question Clarification by scriptor-ga on 04 Aug 2005 19:14 PDT
Dear epthk,

For each of the countries on your list I was able to locate ad spend
figures for the following years: 1999, 2000, 2001, 2002, 2003. Would
that, although I have not found 2004 figures, be useful too?

Regards,
Scriptor

Clarification of Question by epthk-ga on 04 Aug 2005 19:21 PDT
Yes, those years would be helpful though I would apreciate having 2004
as well.  Seems like it must be available.  In case you are answer my
other question as well, this is what I am trying to do:  I want to
form a chart that shows GDP, Total ad spend, and Internet ad spend for
the last 4-5 years.  It will show that Total ad spend for each of
these markets is growing ony slightly as a percent of GDP, while
Internet ad spend is growing a ton and, thus, at the expense of other
ad medium. . . I working on a chart to show that relationship.  Hope
that helps!

Clarification of Question by epthk-ga on 05 Aug 2005 03:15 PDT
That was supposed to be total population below

Clarification of Question by epthk-ga on 05 Aug 2005 07:40 PDT
Dear Scriptor-ga,

Why have you not picked up my question?  I'd really apreciate the help.

Request for Question Clarification by scriptor-ga on 05 Aug 2005 09:22 PDT
Dear epthk,

I am not sure if the 1999-2003 data alone will be satisfying for you.
Therefore, I'd like you to have a look at the figures. Then, you can
decide if you'd like me to post it as an answer.

In addition, here are population figures provided by the OECD (PDF file):
http://www.oecd.org/dataoecd/62/38/2698549.pdf


And here the advertising expenditure figures:

-- Advertising Spending --

Brazil (Reales):
1999 - 13,923,700,000
2000 - 17,086,300,000
2001 - 17,615,900,000
2002 - 19,781,200,000
2003 - 23,435,147,000

China (Renminbi):
1999 -  34,424,100,000
2000 -  41,609,000,000
2001 -  96,231,300,000
2002 - 111,465,800,000
2003 -  19,336,350,000

France (Euros):
1999 - 9,073,000,000
2000 - 9,996,000,000
2001 - 9,455,000,000
2002 - 9,344,000,000
2003 - 9,320,000,000

Germany (Euros):
1999 - 18,805,410,000
2000 - 20,297,730,000
2001 - 18,579,110,000
2002 - 16,695,120,000
2003 - 15,896,300,000

Japan (Yen):
1999 - 3,783,850,000,000
2000 - 4,045,440,000,000
2001 - 3,963,690,000,000
2002 - 3,678,420,000,000
2003 - 3,647,020,000,000

South Korea (Won):
1999 - 3,602,700,000
2000 - 5,950,420,000
2001 - 5,820,150,000
2002 - 6,704,240,000
2003 - 5,548,100,000

Mexico (Pesos):
1999 -  71,325,350,000
2000 -  98,318,170,000	
2001 - 106,655,520,000
2002 - 108,776,420,000
2003 - 129,378,410,000	

Taiwan (Taiwan Dollars):
1999 - 129,660,000,000
2000 - 107,014,000,000
2001 - 128,746,000,000
2002 -  80,348,000,000
2003 -  65,376,660,000

UK (Pounds):
1999 - 11,228,930,000
2000 - 12,318,800,000
2001 - 11,700,400,000
2002 - 11,722,220,000
2003 - 11,878,600,000

Clarification of Question by epthk-ga on 10 Aug 2005 13:13 PDT
I'll close this out and pay the $50, but would prefer to pay you the
$100 plus 50 to answer my new question.  If you don't want to do that,
just let me know.  I'll close this out and pay.
Answer  
Subject: Re: Ad spend
Answered By: scriptor-ga on 10 Aug 2005 14:20 PDT
 
Dear epthk,

Thank you very much for pointing me to your new question.
Unfortunately, I can't answer it. I tried to find the data, but my
search remained fruitless. Therefore, I will leave that new assignment
to my fellow researchers.

I would like to add that the ad spend figures above derive from this source:

International Newspaper Marketing Association: World Advertising
Research Center - Country By Country Advertising Spending
http://www.inma.org/members/datacenter/global-adspend.htm

Very best regards,
Scriptor
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