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Q: from conception to shelf ( No Answer,   4 Comments )
Question  
Subject: from conception to shelf
Category: Business and Money > Small Businesses
Asked by: anewfaith-ga
List Price: $5.00
Posted: 07 Aug 2005 09:20 PDT
Expires: 06 Sep 2005 09:20 PDT
Question ID: 552723
we have developed a line of 12 ice cream flavors (very yummy). where do we go 
now to get them out of our mouths, at home, and into the mouths of the
public? (say, grocery stores)
Answer  
There is no answer at this time.

Comments  
Subject: Re: from conception to shelf
From: research_help-ga on 08 Aug 2005 06:26 PDT
 
Developing a new product or service can be the easiest part of a
marketing plan.  Depending on your skill and contacts, it could take
months, but most probably years to develop the manufacturing,
distribution, sales, and promotion channels needed to get a product
onto store shelves.  Keep in mind that in grocery stores, most small
brands have to compete with the larger established brands.  Smaller /
newer brands typically have to be backed by strong marketing and also
pay for shelf space.
Subject: Re: from conception to shelf
From: clint34-ga on 08 Aug 2005 11:48 PDT
 
ice cream tasting! Take it to the streets. Get a cult following, and
then take the number of sales you have to the buyer at super markets.

Best of luck and I LOVE ICE CREAM

Please send me a scoop!

Clint
Subject: Re: from conception to shelf
From: myoarin-ga on 08 Aug 2005 18:27 PDT
 
Maybe there is a lesson from that "other brand" of ice cream:

http://www.haagen-dazs.com/coibrh.do
Subject: Re: from conception to shelf
From: zodiacman-ga on 09 Aug 2005 18:07 PDT
 
Hi... here are some suggestions... if I were in your shoes, I would
look in the phone book for any local govt agencies or programs that
provide helpful seminars and training sessions aimed to help
small-business startups. You can have the greatest product in USA but
if youre not business savy on the small-business-side of things,
there's good chance the busniess will fold.
   Secondly, if you belong to church, club, or some other civic group,
look around and try to find a mentor. Somebody, older, wiser, more
experienced in business ways, who can help you be street-savy, avoid
comon pitfalls, and build your strategy. These kind of people have
learned a lot of lessons, and through your friendship, will likely
pass them on.
   Thirdly, I would subscribe to a good small-business type magezine,
like Entrepenuar, which will be loaded with insights from people who
have taken an great idea and turned it into a succesful business.
   You might also want to check your local Colleges and Universities,
to see if they offer training for small-business startups.
Best of Luck..

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