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Subject:
from conception to shelf
Category: Business and Money > Small Businesses Asked by: anewfaith-ga List Price: $5.00 |
Posted:
07 Aug 2005 09:20 PDT
Expires: 06 Sep 2005 09:20 PDT Question ID: 552723 |
we have developed a line of 12 ice cream flavors (very yummy). where do we go now to get them out of our mouths, at home, and into the mouths of the public? (say, grocery stores) |
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There is no answer at this time. |
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Subject:
Re: from conception to shelf
From: research_help-ga on 08 Aug 2005 06:26 PDT |
Developing a new product or service can be the easiest part of a marketing plan. Depending on your skill and contacts, it could take months, but most probably years to develop the manufacturing, distribution, sales, and promotion channels needed to get a product onto store shelves. Keep in mind that in grocery stores, most small brands have to compete with the larger established brands. Smaller / newer brands typically have to be backed by strong marketing and also pay for shelf space. |
Subject:
Re: from conception to shelf
From: clint34-ga on 08 Aug 2005 11:48 PDT |
ice cream tasting! Take it to the streets. Get a cult following, and then take the number of sales you have to the buyer at super markets. Best of luck and I LOVE ICE CREAM Please send me a scoop! Clint |
Subject:
Re: from conception to shelf
From: myoarin-ga on 08 Aug 2005 18:27 PDT |
Maybe there is a lesson from that "other brand" of ice cream: http://www.haagen-dazs.com/coibrh.do |
Subject:
Re: from conception to shelf
From: zodiacman-ga on 09 Aug 2005 18:07 PDT |
Hi... here are some suggestions... if I were in your shoes, I would look in the phone book for any local govt agencies or programs that provide helpful seminars and training sessions aimed to help small-business startups. You can have the greatest product in USA but if youre not business savy on the small-business-side of things, there's good chance the busniess will fold. Secondly, if you belong to church, club, or some other civic group, look around and try to find a mentor. Somebody, older, wiser, more experienced in business ways, who can help you be street-savy, avoid comon pitfalls, and build your strategy. These kind of people have learned a lot of lessons, and through your friendship, will likely pass them on. Thirdly, I would subscribe to a good small-business type magezine, like Entrepenuar, which will be loaded with insights from people who have taken an great idea and turned it into a succesful business. You might also want to check your local Colleges and Universities, to see if they offer training for small-business startups. Best of Luck.. |
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