If "I can't believe its not butter!" is not butter, than what is it?
(in layman's terms.)

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Request for Question Clarification by tutuzdad-ga on 08 Aug 2005 09:13 PDT

It's Chiffon

Hello eddiearias-ga,

It?s margarine. It was introduced in the US in 1986. 

The definition for margarine is: ?A vegetable oil butter substitute.
Cream or milk is often added to make it taste more like butter.
Regular margarine contains at least 80% fat. Diet margarines contain
about 40% fat. Whipped margarine has up to 50% air beaten into it.?

I Can?t Believe It?s Not Butter is made with sweet cream buttermilk to
make it taste more like actual butter.

?I Can?t Believe It?s Not Butter! was initially developed in 1979 by
J.H. Filbert Inc as a lower cost alternative to butter for the food
service industry. The name "I Can?t Believe It?s Not Butter!" was
coined by the secretary?s husband after trying a product sample.?

?Today, I Can?t Believe It?s Not Butter! is the second largest
margarine/spreads brand in the US with annual retail sales in excess
of $300 million dollars.?

http://www.unileverusa.com/ourbrands/foods/ICBINBpage2.asp
://www.google.com/search?num=100&hl=en&c2coff=1&safe=off&q=definition+of+margarine&spell=1
http://www.unilever.co.uk/ourbrands/foods/icantbelieveitsnotbutter.asp
://www.google.com/search?num=100&hl=en&lr=&safe=off&c2coff=1&q=what+is+I+can%27t+believe+it%27s+not+butter&btnG=Search

If this answer requires further explanation, please request
clarification before rating it, and I'll be happy to look into this
further.

Nenna-GA
Google Answers Researcher

Exactly what I wanted. Thanks!

http://theheadlemur.typepad.com/ravinglunacy/2005/03/i_cant_believe_.html

Thak you for the rating, tip, and compliments. I'm glad I could be of help!

Nenna-GA