Hello Sharkshot,
Annual ad spending exceeds $141 billion
?Overall spending has been trending up for several years. It was
$112.5 billion in 2001; $117.3 billion in 2002; $128.5 billion in
2003; and up to $141 billion last year.?
?The Internet, outdoor, cable TV and national syndication showed the
strongest gains. Local newspapers led in dollar spending, at $24.5
billion, an increase of 6.7 percent over the spending of $23 billion
in 2003. Outdoor advertising increased 20.1 percent to $3.2 billion in
spending, compared with $2.6 billion in 2003.?
?Ad spending for network TV increased 10.7 percent, to $22.5 billion,
compared with $20.3 billion in 2003. In consumer magazines, the
increase was 11.2 percent, to $21.2 billion compared with $19.1
billion in 2003.?
?In spot TV, the increase was 11.7 percent, to $17.3 billion from
$15.4 billion. In cable TV, the increase was 13.8 percent, to $14.2
billion from $12. 5 billion. ?
?Spending on Internet advertising has been on a bit of a roller
coaster. It was at $6.5 billion in 2001, $5.7 billion in 2002, $6.1
billion in 2003 and $7.4 billion last year.?
San Francisco Chronicle: March 10, 2005
http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/03/10/BUG7TBN0JP1.DTL
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A wealth of tables, statistics and charts are provided in the Fact Pack 2005
Download here:
http://www.adage.com/images/random/FactPack2005.pdf
For example:
U.S. AD SPENDING TOTALS BY MEDIA
Rank Medium Ad Spending (billions)
1 Direct mail $48.37
2 Newspaper 44.84
3 Broadcast TV 41.93
4 Radio 19.10
5 Cable TV 18.81
6 Yellow Pages 13.90
7 Consumer magazine 11.44
8 Internet 5.65
9 Out of home 5.44
10 Business publications 4.00
11 All other 31.99
12 Total 245.48
TOP 25 U.S. ADVERTISERS
Rank Company Ad Spending (Billion)
1 General Motors Corp. $3.43
2 Procter & Gamble Co. 3.32
3 Time Warner 3.10
4 Pfizer 2.84
5 DaimlerChrysler 2.32
6 Ford Motor Co. 2.23
7 Walt Disney Co. 2.13
8 Johnson & Johnson 2.00
9 Sony Corp. 1.81
10 Toyota Motor Corp. 1.68
11 Verizon Communications 1.67
12 Sears, Roebuck & Co. 1.63
13 General Electric Co. 1.58
14 GlaxoSmithKline 1.55
15 SBC Communications 1.51
16 McDonald?s Corp. 1.37
17 Unilever 1.33
18 Altria Group 1.31
19 Nissan Motor Co. 1.30
20 Merck & Co. 1.26
21 Viacom 1.25
22 L?Oreal 1.24
23 PepsiCo 1.21
24 Home Depot 1.15
25 Microsoft Corp. 1.15
Fact Pack 2005 : Published Feb. 28, 2005
http://www.adage.com/images/random/FactPack2005.pdf
Search terms used:
Advertising spending in the United States billion
I hope you find this information helpful!
Best regards,
Bobbie7 |
