I have devised what I think is a viable format for a regular online
series of competitions.  In my perspective these are financed by, say,
a dozen or so producers/product advertisers such that the game can be
focused on general or niche markets e.g. teens, golfers....  As there
is little that is new under the sun, what I have done is to take a
popular activity/TV format and add my own twists.  Lacking knowledge,
experience and contacts in the competition/promotions industry and
desiring to generate a return from the idea (including, hopefully from
being involved in its implementation), my queries include:
1.  Who are or how/where to identify companies (UK or US) that might
be interested in developing and using such product on a colaborative
basis - assuming that my faith in its viability is not misplaced :)?
2.  How to protect the concept as it is articulated with a view to
bringing people on bard, as above?  As I said there is little or
nothing new, just a different appproach and packaging.
3.  Any other comments or advice