Hi
I am looking at creating premium giveaways for an alcohol
company aimed at males 18-24 (in my country drinking is legal at 18). 

Please list as many as you can and or possible websites with pictures. 

Ideas in the past have been dj bags, spark plug
keyrings, canvas bottle coolers, distressed t-shirts, canvas belts,
wallets etc. Ideas on the fashion tip and or cuting edge is important
so an understanding of whats hot is a bonus.
Thanks
The Brother

Lanyards seem to be in.  This site is just to illustrate what I mean:

http://www.lanyards.de/go/index.php

Hi
Lanyards is an idea however, we have done this type of thing before.
However, I do apprecdiate your help. You are on the right track! Many
thanks!

LED keychain lights:

http://hotproducts.alibaba.com/manufacturers-exporters/LED_Keychain_FlashLight.html

mini radio.  The Sunday Telegraph was giving these away with each
paper one Sunday, a version of the AM/FM model  (worked too):

http://www.mini-radio.com/multifunction_radio/multifunction_radio.htm

The site has other promotional items.

Yeah thats pretty cool also. I have come also come across things like
scan bottle top radios which are also pretty novel. The micro lights
are pretty nice to! Many thanks!

Last tip: memory sticks or cards, or whatever the expression is for
those data-saving devices that can been used in digital cameras,
laptops, etc.