Hello Bookauthor,
Czh-ga is right, we need to know more about what you want, and also
about your business.
The direction of the book would also depend on whether you offer goods
or services to the public or rather to companies.
Depending upon what you do, the book could either present the quality
of your goods or services by being the story of how the company
developed, how you started with an idea/patent that your employer
didn?t want or know how to implement - or whatever the case was.
In the case of services, it could be a series of case studies of how
you solved problems, sold houses, found customers new markets,
whatever.
Some books of this type start as a series of articles in the
appropriate newspaper, for example, a real estate agent providing a
regular article about the market, financing, pitfalls, tax, etc. A
local paper could find that an enhancement for its real estate ad
page. If it did not want to print it free, it could be possible to
arrange a discount and publish the articles as a serious text
advertisement for your firm.
Of course, this concept is not limited to just real estate, it could
apply for a tax accountant, lawyer specializing in wills, management
consultant, or ...
I know of a ?head hunter? who published such a series as case studies,
giving indirectly advice to individuals and to personnel managers.
In the end, the series can be edited and/or expanded and published as
a book that can be sold and also given away to customers and
prospects, a nice reminder that they used or considered your services.
If the newspaper liked the series, it might even be interested in
having its name attached to the book, helping with the costs.
IF this approach is a possibility, it has the advantage of immediate
PR, advertising for you, besides allowing you feedback as the articles
are published to refine their direction. I would write three or four
to have for the proposal to the newspaper. AND, of course, the book
could be published without first appearing as a series of articles.
But, of course, your business may not allow this approach (which
having seen, I could describe in a little detail).
?The Story of Chesterfield Fine Furniture?, to make up a name, can
also be interesting, but calls for an entirely different approach,
whereby it could include photos of the fine products along with a text
that not only included the history but also informed about why the
products are good/better.
Having picked this branch, I see now the possibility of a different
type of articles, a series less related to the company but rather to
its market, in this case maybe about interior decorating, furniture
styles, upholstery textiles, furniture care, etc. These sorts of
articles could be ghost written, and of course then make a book that
would be more subtle company PR.
If I had a furniture company, I might think of trying to included
illustrations from customers? homes; they will be flattered, even if
they opt out, if they agree, you can be sure that their copy of the
book will be shown to others.
Okay, you don't have a furniture store, but maybe a similar approach
can be adapted to your business.
Just a couple of ideas. As said, a little information about your
business could help develop other ideas.
Let us know, Myoarin |
