Hello pammac-ga,
This was a very interesting and fun project ? also rather
overwhelming. As you would expect, there is a tremendous amount of
information available about the 50+ market and the senior women
sub-segment of this market. Since you indicated that you were looking
for a broad-based overview, I?ve collected a sampling of resources and
organized them (mostly) along the lines of your questions. Based on
your review of the big picture you should be able to refine your
approach and decide how to focus on the Red Hat Society type of senior
woman audience.
Since you specifically stated that your ultimate market will be women
who fit the profile of Red Hat Society members, I collected a wide
variety of resources about the RHS. A review of these resources
compared to the general overview of the senior women?s market will
help you with targeting your marketing efforts.
There is a tremendous amount of information available. I hope that the
resources I?ve provided will help you whittle things down. Please
don?t hesitate to ask for clarification if any of this is confusing.
Wishing you great success in your enterprise.
~ czh ~
======================================
RED HAT SOCIETY MEMBER CHARACTERISTICS
======================================
http://www.redhatsociety.com/
http://www.redhatsociety.org/
Red Hat Society
Fun and Friendship Before and After Fifty
------------------------
http://www.redhatsociety.com/info/main.html
Welcome!
Welcome to the place where there is fun after fifty (and before) for
women of all walks of life. We believe silliness is the comedy relief
of life and, since we are all in it together, we might as well join
red-gloved hands and go for the gusto together. Underneath the
frivolity, we share a bond of affection, forged by common life
experiences and a genuine enthusiasm for wherever life takes us next.
------------------------
http://www.redhatsociety.com/Info/howitstarted.html
How it all Started
While visiting a friend in Tucson several years ago, Sue Ellen
impulsively bought a bright red fedora at a thrift shop, for no other
reason than that it was cheap and, she thought, quite dashing. A year
or two later she read the poem "Warning" by Jenny Joseph, which
depicts an older woman in purple clothing with a red hat. Sue Ellen
felt an immediate kinship with Ms. Joseph. She decided that her
birthday gift to her dear friend, Linda Murphy, would be a vintage red
hat and a copy of the poem. She has always enjoyed whimsical
decorating ideas, so she thought the hat would look nice hanging on a
hook next to the framed poem. Linda got so much enjoyment out of the
hat and the poem that Sue Ellen gave the same gift to another friend,
then another, then another.
------------------------
http://www.redhatsociety.com/Info/questions.html
Some Frequently-Asked Questions
Are there any rules?
There are no official rules, although we have some rather strong
suggestions, the first of which is regarding red hat attire. Of
course, to be a Red Hatter, one should wear a red hat and a clashing
purple ensemble at all meetings to keep up the spirit and purpose of
the (dis)organization. We also suggest rather strongly that women
under 50 stick to the pink hat and lavender attire until THE BIRTHDAY.
This adds an element of fun to aging, which we think is invaluable to
women in our society who have learned to dread aging and avoid it at
all costs. We believe that aging should be something anticipated with
excitement, not something to dread.
Are there any responsibilities?
The main responsibility is to have fun! We see this group as an
opportunity for those who have shouldered various responsibilities at
home and in the community their whole lives, to say goodbye to
burdensome responsibilities. This is a place to have fun and enjoy
ourselves. Of course, someone needs to plan the events or they would
never happen, but oftentimes members take turns at these things so
that they do not become "jobs" for anyone.
If an individual chapter wishes to participate in charitable events or
any such things, we encourage them to do so, but the Red Hat Society
as a whole does not see itself as an appropriate forum for
fund-raising or other such things. The refrain of the popular Red Hat
Society theme song by Mike Harline puts it rather bluntly: "All my
life, I've done for you. Now it's my turn to do for me."
------------------------
http://www.redhatsociety.com/press/facts.html
Fast Facts -- Stats:
------------------------
http://www.redhatsocietystore.com/
Red Hat Society Store
-------------------------------------------------
http://www.amazon.com/exec/obidos/tg/detail/-/0446679763/qid=1124591190/sr=1-1/ref=sr_1_1/103-6435533-8339847?v=glance&s=books
The Red Hat Society: Fun and Friendship After Fifty
by Sue Ellen Cooper
-------------------------------------------------
http://en.wikipedia.org/wiki/Red_Hat_Society
Red Hat Society
The Red Hat Society is a women's organization founded in 1998 by Sue
Ellen Cooper of Fullerton, California. It is not a sorority or a
voluntary service club. There are no initiations, no fundraising
projects, no rules and no bylaws.
Its aim is social interaction, and to encourage fun, silliness,
creativity, and friendship in middle age and beyond.
The society takes its name from the opening lines of the poem Warning
by Jenny Joseph, which starts:
When I am an old woman I shall wear purple
With a red hat that doesn't go and doesn't suit me.
In April 2005 there are about one million registered members in forty
thousand chapters in the United States and twenty-five countries.
Their members are from all walks of life.
-------------------------------------------------
http://www.msnbc.msn.com/id/8307614/site/newsweek/
Red and Purple Buying Machine
June 22, 2005
Merchants are discovering the marketing power of the Red Hat Society,
whose million-plus members are women over 50 with a penchant for rowdy
tea parties and nonstop shopping.
the Red Hat Society?s annual convention this June 26-29 at the MGM
Grand Hotel in Las Vegas?one of the largest hotels in the city. More
than 5,000 Red Hatters will join her for the sold-out ?Red Hat Society
Big Deal Convention.? For about $400, Red Hatter conventioneers can
come and shop at a temporary 33,000-square-foot Red Hat Society store
filled with Red Hat products and merchandise from 30 licensed
partners. At this week?s gathering, the Red Hat Society will announce
its new official travel provider (Carlson) and its new co-branded
MasterCard.
?Shopping is our favorite sport; our new credit card will be our
official sports equipment,? says Contreras, the VP of merchandising
and product development.
Despite all the fun and feathers, the Red Hat Society is big business.
The company will not divulge its revenues but the popularity of some
of their products gives some indication of their success. Some 400,000
women have bought Cooper?s 2004 book, ?The Red Hat Society: Fun and
Friendship After Fifty.? Last month Cooper also published ?The Red Hat
Society?s Laugh Lines,? and she is working on a new book with
how-to-live advice from Red Hatters, which will come out next spring.
In December of 2004, the society launched a $4.99 monthly
magazine?LifeStyle: The Official Publication of the Red Hat
Society?with 33,000 subscribers.
-------------------------------------------------
http://www.answers.com/topic/red-hat-society
Red Hat Society
The Red Hat Society is a women's organization founded in 1998 by Sue
Ellen Cooper of Fullerton, California. It is not a sorority or a
voluntary service club. There are no initiations, no fundraising
projects, no rules and no bylaws.
Its aim is social interaction, and to encourage fun, silliness,
creativity, and friendship in middle age and beyond.
-------------------------------------------------
http://www.wheniamanoldwoman.com/pages/348544/index.htm
When I Am An Old Woman.com welcomes you to learn about the popular
poem Warning, by Jenny Joseph.
Lighthearted fun . . .
"Warning, When I Am An Old Woman, I Shall Wear Purple" has become a
global phenomenon! Elizabeth Lucas has published her calligraphic
version of the poem nationally since 1984. This delightful poem that
speaks of growing old in a wonderfully outrageous style was written in
1961 by Jenny Joseph who lives in Minchinhampton, England. The poem is
popularly known by many titles including, of course, the actual title
"Warning", as well as by "When I Am An Old Woman", "The Purple Poem",
"Old Woman", "I Shall Wear Purple", simply "Purple" and by other
affectionate names. It is cherished by thousands of women throughout
the world and practically everyone who enjoys its light humor wants to
know more about its meaning and to learn about the author, Jenny
Joseph. Because of copyright restrictions and a specific request from
the author, we are unable to publish the entire poem on this web site.
Following is an adapted version of the poem so you can get an idea of
what it is about. You may purchase copies of the complete poem by
going to our web site listed below.
http://www.elizabethlucasdesigns.com/shopdisplaycategories.asp
Elizabeth Lucas Designs.Com
-------------------------------------------------
http://www.wheniamanoldwoman.com/pages/348548/index.htm
Q. Can just anyone publish or use the poem When I Am An Old Woman?
A. Sorry, no. It is under the copyright of Jenny Joseph. Elizabeth
Lucas Designs has had the exclusive license to publish the poem on
greeting cards and gifts since 1984.
-------------------------------------------------
http://www.findarticles.com/p/articles/mi_m0LMC/is_8_43/ai_n8591604
Get ready for The Red Hat Society: it's big and getting bigger!
Nov-Dec, 2004
The Red Hat Society has an estimated 600,000 members and more than
25,000 chapters across the United States and in 20 foreign countries.
Official Red Hat Society jewelry, clothing, home accessories and other
logo merchandise is sold through the online store, The Red Hat Society
Imperium, through the Red Hat Society retail store in Fullerton,
California, on QVC (the first show was in September and it did
sell-out business!), and in retail shops throughout the world.
In addition to being the group's founder and chief promoter, Sue Ellen
Cooper is a longtime member of the gift industry. She's an exceptional
artist and her works have been published as frameable prints and
greeting cards by such companies as Leanin' Tree and Portal.
In the 1990s, Sue Ellen patented "That Earring Thing," a plastic
earring holder targeted at the teen market. Some years later, she
started a mural business with two friends, which lasted for seven
years. But it wasn't until that fateful tea party that Sue Ellen, by
now in her 50s, would embark on a very different career path quite by
accident.
Don't think for a minute that just because you have "red hat"
merchandise it has the Society's approval. Here's the most current
list of official licensees:
The Red Hat Society name is a registered trademark of the Red Hat
Society, Inc. A red hat logo and Ruby Red Hat are also copyrighted by
and trademarks of the Red Hat Society, Inc. protected under law. The
Red Hat Society logo is the creation of, and the exclusive
intellectual property of, Andrea Jill Reekstin and The Red Hat
Society, Inc. Official membership in the Red Hat Society does not give
a person the right to use the name, logo or Ruby in any way she
wishes. However, Official membership in the Red Hat Society does give
individuals special privileges with respect to the use of the Red Hat
Society chapter logo and trademark. Any person or group that uses the
Red Hat Society name, logo and/or chapter logo for profit without
prior written authorization by the Red Hat Society, Inc. will be
subject to prosecution under law.
-------------------------------------------------
http://www.signonsandiego.com/news/northcounty/20050813-9999-m1m13tfoside.html
Clothing store caters to red- and purple-clad
August 13, 2005
Recently, Margaret Mizuta of Hawaii visited the store. She is the
Duchess of Dimes & Donuts, aka the treasurer, of the Divanistas
chapter in Kailua, Oahu.
Mizuta spent two days and close to $500 at the store, buying items
like flashing Red Hat pins for $3 and Red Hat anklets for $13.
Though not affiliated with the Red Hat Society, Red Hat Fashions is
one of several independent businesses riding the wave of success.
"My expectations are that the group will continue to gain momentum for
another two years and then begin to stabilize," Archibald said.
http://www.redhatfashions4u.com/
-------------------------------------------------
http://www.timegoesby.net/2005/04/crabbys_bad_hat.html
Monday, 11 April 2005
Crabby?s Bad Hattitude
CRABBY OLD LADY
Those ladies of the purple dresses and red hats are at it again. Red
Hat Society founder and ?Queen Mother,? Sue Ellen Cooper, has
published a new book: The Red Hat Society?s Laugh Lines.
Crabby Old Lady (grimacing while her toes curl in her shoes) mentions
this today because a few women of the red-and-purple brigade have
recently been leaving comments on a previous post here expressing
their dismay at Crabby?s bad ?hattitude? toward their club:
------------------------
http://www.timegoesby.net/2004/05/older_ladies_an.html
Tuesday, 18 May 2004
Older ladies and the red hat society
I?m going to catch some flak for this post for I am clearly in the
minority on this, out of step with the mainstream, and I can feel the
slings and arrows coming my way as I write.
I like the sentiment, but I don?t see how showing up once a month to
drink wine and tell dirty jokes dressed like every other woman in the
room has much to do with the spirit of Ms. Joseph?s poem. And the
names they give their club chapters make me cringe:
It?s gotta be me, right? Not the Red Hatters. I feel like a churl
objecting to this group, which appears to be harmless, and I?ve not
been able to identify clearly why they bother me. But I can?t let go
of the idea that something doesn?t feel right about The Red Hat
Society - for me anyway. If I figure out what it is, I?ll let you
know.
=============================================================
DEMOGRAPHIC / PSYCHOGRAPHIC PROFILE / STATISTICS -- 50+ WOMEN
=============================================================
http://www.aoa.gov/prof/notes/Docs/Older_Women.doc
Administration on Aging
Older Women
-- Consumer Information
-- National Advocacy Organizations
-- Research and Resource Centers
-- Web Sites for Older Women
-- Statistics
-- Congressional Reports and Hearings
-- Articles
***** Each of the above categories offers a wide variety of links with
information about older women. Browse the resources to familiarize
yourself with what is available and follow the links for anything that
looks interesting and relevant. This is an excellent starting point
for exploring your list of topics.
-------------------------------------------------
http://heller.brandeis.edu/national/research.htm#National_Poll
2002 National Poll: Women 50+
Funded by the U.S. Administration on Aging
With support from the U.S. Administration on Aging, the National
Center on Women and Aging (NCWA) has conducted a national poll focused
on the evolving issues that confront women as they age. The poll
moves beyond enumerating the vulnerabilities that face aging women to
share the opinions and advice of this growing population of vibrant,
vital, and engaged women.
***** The survey results are available in several formats. The PPT
presentation is especially useful with its charts and graphs. Be sure
to review the other reports available on this website as well.
-------------------------------------------------
http://www.suddenlysenior.com/seniorfacts.html
2002 SENIOR MARKET FACTS
A VITAL AUDIENCE
According to the U.S. Census Bureau, adults 50+ represent 76 million
people, 28% of the total U.S. population and 37% of the population
18+. Demographic trends associated with the aging of the baby boomer
population, plus gains in longevity, will grow the 50+ market to over
106 million by 2015 when they will account for 45% of the adult
population. Seniors are, and will become even more, a market, social
and political force to be reckoned with and hence a very attractive
community to a range of advertisers and marketing sponsors.
***** This site offers a variety of statistics on the 50+ population.
-------------------------------------------------
http://www.second50years.com/public/main.cfm
http://www.second50years.com/public/department13.cfm
Second50Years.com
Second50Years.com finds and packages information about the mature
market, making it easier and more affordable for businesses of any
size to stay on top of best marketing practices, news, and the
demographics of Baby Boomers and Seniors.
-------------------------------------------------
http://www.thematuremarket.com/50_plus_marketing/marketing_communication_seniors-68.html
Senior Strategic
Worldwide Network of experts of the 50plus market
-------------------------------------------------
http://www.naa.org/r2/boomergirls.html
WHEN IT COMES TO BABY BOOMER WOMEN, YOUTH IS THE MARKETING WATCHWORD
In many ways, Baby Boomer Women, currently in their mid-40s to
early-60s?are ideal marketing targets They?re affluent, at the peak of
their earnings, and love to spend, especially on themselves. But as
they move beyond 50, they?re also moving out of the marketing
mainstream, and they?re not happy about it.
As members of a generation that? always defined itself through youth
and vitality, Boomer women are very resistant to the idea of getting
older, and they?re using every tool available to fight it. This
translates into a wealth of opportunities for products ranging from
holistic health and nutritional supplements to exercise and fitness
products, cosmeceuticals to cosmetic surgery, pharmaceuticals to
fashion.
-------------------------------------------------
http://www.e-comprofits.com/swsboomer2.html
The Baby Boomer Market
Facts About the 50-Plus Market
http://www.boomerproject.com/resources.html
http://www.boomerproject.com/Middle_Age_of_Aquarius.pdf
Marketing to the Middle Age of Aquarius" -- the big picture view,
identifying five major priorities for Boomers as they reach age 50 and
beyond. (10 pages, last updated April 2005).
=================================
PORTALS / DIRECTORIES ? 50+ WOMEN
=================================
http://www.womansage.com/about.us/
WomanSage is a non-profit organization dedicated to empowering,
educating and fostering mentoring relationships among midlife women
with a news-based Web site, a quarterly journal, annual conferences,
monthly salons and small special interest groups.
The goal is to make WomanSage.com the single best information and
support resource for mid-life women.
***** This is another portal site offering resources and information
for mid-life women. Click on the menu to find articles of interest.
-------------------------------------------------
http://www.senioryears.com/seniorwomen.html
Senior Women
***** This site offers about a dozen links to resources for 50+ women.
-------------------------------------------------
http://www.suddenlysenior.com/index.shtml
Suddenly Senior
The weekly e-zine for everyone over 50 who feels way too young to be old.
***** This site provides lots of information on all life issues for
senior men and women.
-------------------------------------------------
http://www.seniorsomething.com/srlinks.html
Senior Something's
Directory of Senior Sites
***** See especially the section on Women's Interests.
-------------------------------------------------
http://www.seniorwomen.com/
SeniorWomenWeb
Who We Are
The site is meant for women over 50, but we've had communications with
women as young as 36 and well into their eighth decade who find this
site a home and, simultaneously, a departure location.
We've fashioned this site in an attempt to reflect women's issues and
concerns. We also hope it reflects those two most compelling
relationships, that of community and connectivity.
***** This is a portal site that addresses the needs and interests of
women over 50.
-------------------------------------------------
http://www.owl-national.org/
Older Women?s League (OWL)
Mission
As the only national grassroots membership organization to focus
solely on issues unique to women as they age, the Older Women?s League
(OWL) strives to improve the status and quality of life for midlife
and older women. OWL is a nonprofit, nonpartisan organization that
accomplishes its work through research, education, and advocacy
activities conducted through a chapter network. Now in its 23rd year,
OWL provides a strong and effective voice for the more than 58 million
women age 40 and over in America.
========================================================
PURCHASING HABITS / PREFERENCES ? MARKETING TO 50+ WOMEN
========================================================
http://www.senioragency.com/index.php
Senioragency strongly believes in the logic of segmented marketing. We
don't trust "mass-marketing" anymore. How can we still believe that
one product, one distribution channel, one message will convince all
population segments ?
They don't have the same physical appearance, the same needs, the same
history, the same education, the same values, the same aspirations,
the same heros, the same financial resources? Mass-marketing does not
have a place anymore in the strategies of the 21st century. Relying on
it is a bit like "carpet bombing"? And "God will recognize his own".
Segmentation for Generational Marketing
Senioragency is therefore a representative of the Generational
Marketing concept. Since 1999, we have been using it to improve our
analysis. Thanks to this we can see, even better, how Seniors evolve,
in particular the younger ones, the "baby-boomers" who will make the
success-stories of tomorrow's marketing.
------------------------
http://www.senioragency.com/expertises/our_expertise01.php
Infomercial : the most adapted format for the 50+
It is not easy to communicate with the over 50s. They are demanding
consumers, given to scepticism and not likely to be deceived by
tricks.
***** This website from a European ad agency is filled with resources
on how to market to the 50+ group.
-------------------------------------------------
http://www.clickz.com/experts/archives/mkt/onl_mkt_strat/article.php/828791
http://www.clickz.com/experts/archives/mkt/onl_mkt_comm/article.php/816491
Senior Women: Defining the Audience
? ? ? Online Marketing Strategies
Quite frankly, marketers don't exactly know what to do about these
consumers over 50 who are re-defining aging. Our image of retirement
is a life of leisure, but most of today's retirees have full calendars
doing volunteer work, minding grandchildren, traveling, working and
pursuing their hobbies.
This is a new generation of aging Americans that is defying the
stereotype of "senior citizens." They are not "old" as we have known
it. They retire, but then they get new jobs and new careers. They get
re-born to nutrition and physical fitness.
They don't sit home watching TV; they roam the world with the
Elderhostel and walking tours. They are not technologically
challenged. Quite the contrary, they embrace the marvel of the
Internet.
They have money to spend, but they are discriminating consumers.
Remember this is the generation that learned from consumer advocates
Ralph Nader and Betty Furness to demand service, information and
value. They have also spent many years exposed to advertising, and
quite frankly, by now they are pretty jaded to advertising.
-------------------------------------------------
http://www.inc.com/articles/2003/01/25019.html
The Six Costliest Mistakes You Can Make in Marketing to Women
-------------------------------------------------
http://www.imediaconnection.com/content/5443.asp
A World of Women
April 08, 2005
By 2004, females made up 51.6 percent of the US online population,
according to eMarketer estimates. That closely resembled the US
population at large, where 51 percent of the population is female.
The ratio of females to males in the general population is expected to
hold steady at least through 2008, but that won?t be the case on the
internet. Cultural, societal and internet business trends are
combining to shift the balance more firmly toward women. Because of
these factors, eMarketer projects that the female majority online will
become more pronounced over the next five years.
***** This is a good article about the online buying habits of women.
Although it doesn?t address 50+ women specifically, it will be useful
for categorizing products and services that women purchase online.
-------------------------------------------------
http://www.msnbc.msn.com/id/8307614/site/newsweek/
Red and Purple Buying Machine
June 22, 2005
Marketers are finally catching onto the buying power of aging boomers
like Glenn. Despite all the attention that goes to 18- to
35-year-olds, women 50 and older are the nation?s biggest shoppers,
says Marshall Cohen, chief industry analyst for the NPD Group, a
market-research company. Last year they spent $22.3 billion on
apparel?23 percent of all female spending on clothes, says Cohen.
?It?s fascinating for me as a 50-year-old woman,? says Peggy Northrop,
editor in chief of More magazine, which is targeted at women in their
40s and 50s. ?Why have I been invisible?? No more. Ad pages at More
are up 16 percent over last year (advertisers include Dove and
Revlon), and circulation jumped from 320,000 at its 1998 launch to 1.1
million today.
?This demographic has been largely ignored by a lot of marketers,
[who] typically go after young adults,? says Tim Calkins, a clinical
associate professor who teaches marketing strategy and branding at
Northwestern University?s Kellogg School of Management. Tie-ins
between Red Hat and products like Keds and Roman Meal bread make
sense, he says. ?You could compare this to NASCAR, which is ?marketers
team up with NASCAR to reach a certain demographic group.? You?ll see
marketers team up with Red Hat. The challenge for marketers today is
to move beyond traditional TV and print advertising ? This is a
perfect group to affiliate with. It?s very positive.?
====================================================
MOVIES, BOOKS, TV, ENTERTAINMENT, TRAVEL ? 50+ WOMEN
====================================================
http://www.learcenter.org/images/event_uploads/Gabler18to49.pdf
The Tyranny of 18 ? 49: American Culture Held Hostage
But here is where the appeal to youth and the rejection of those over
fifty seems especially capricious. Americans over fifty years of age
control fifty-five percent of the discretionary income in America. ?
In fact, according to the US Bureau of Labor Statistics, Americans
between the ages of forty-five and fifty-four spent $46,100 per
household in 2000, while those under twenty-five spent $22,543. More,
forty-five to fifty-five year-olds had the highest household incomes
and spent more on consumer goods than any other demographic cohort. ?
More, the average annual expenditure of twenty-five to thirty-four
year-olds during the decade of the 1990s increased 38.5% while the
annual expenditures of fifty-five year-olds increased 34.4%,
indicating that older consumers were hardly tightening their belts. In
fact, in absolute per capita numbers, the older consumers spent more
than the younger ones -- $39,340 to $38,945. ?
Last year, The History Channel, which attracts an older audience,
began an internal search for younger historians so that the network
could begin to appeal to a younger audience. This season, Court TV,
which also appeals to an older audience, crowed that its median age
had fallen from fifty to forty-eight, ?
The largest single product category on television in terms of
advertising dollars spent is the automobile, and the largest group of
new auto purchasers is Americans fifty-five to sixty-four ? this
despite the emphasis that auto companies themselves place on the
younger demographic.
The problem with this approach is that Americans fifty and over
constitute a third of the population but only seventeen percent of
movie admissions in 2002, which means that there is clearly a lost
opportunity for the film industry. ? More important, the older
audience is actually growing. According to Variety, in the decade
between 1990 and 2000, the proportion of moviegoers between the ages
of fifty and fifty-nine doubled from five to ten percent, ? Over the
same period, though, the percentage of purchasers forty-five and older
has nearly doubled ? from 12.2% in 1992 to 23.7% in 2001 -- so that
they now match the fifteen to twenty-five year-olds.
***** This is a 21-page research paper that contains lots of
information about the entertainment and media consumption of those
over 50.
-------------------------------------------------
http://www.poshnosh.com/
Senior Women's Travel is not "old lady" travel. It's for 50+ women who
are active and adventurous. They have a passion for travel and
embrace new experiences.
-------------------------------------------------
http://dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Travel_and_Transportation/Tour_Operators/Seniors/
Senior Travel
==============================
HEALTH AND FITNESS ? 50+ WOMEN
==============================
http://www.womenbeyond50.com/
Women Beyond 50 LLC
Your source for the real truth about women?s sexual desire after 50.
-------------------------------------------------
http://www.entrepreneur.com/article/0,4621,318357,00.html
9 Senior Businesses to Start
Seniors are the hottest demographic out there, and this market is only
going to get bigger. Get in on this growth industry with these nine
hot businesses.
November 18, 2004
-------------------------------------------------
http://www.4woman.gov/wwd/wwd.cfm?page=67
Older Women's Health
-------------------------------------------------
http://seniors-site.com/widowm/women.html
Women Going It Alone
The elderly population is large and growing. The phenomena of the
graying of America also could be called the feminization of America;
for as our population ages, it also will become more predominantly
female. Today, there are 68 men for every 100 women over the age of
65. With age, the ratio of men to women decreases steadily. There are
83 men for every 100 women between the ages of 65 and 69, and only 40
men for every 100 women among those 85 and older. This trend is
expected to grow into the next century. This disparity in numbers of
men verses women results in significant numbers of older women living
alone.
Of all the older persons living alone, more than 6.5 million--77%--are
women. By the year 2020, this total will be 13.3 million and 85% of
those will be women. The percentage of older women living alone
exceeds that of men in each age group, but women become progressively
more likely than men to live alone with age.
-------------------------------------------------
http://www.seniormag.com/links/senior-health-fitness.htm
Senior Health and Fitness
-------------------------------------------------
http://www.news.uiuc.edu/gentips/02/05alcohol.html
Senior-citizen drinking problems labeled 'invisible epidemic'
-------------------------------------------------
http://www.nlm.nih.gov/medlineplus/seniorshealthissues.html
Seniors' Health Issues
======================================================
EDUCATION, INTERESTS, PERSONAL DEVELOPMENT ? 50+ WOMEN
======================================================
http://www.boomerproject.com/jack_nov04.html
Boomer Factoid:
Plugged In and Tuned Out
According to the Boomer Marketing Report, Baby Boomers over 50 are
still trying to keep up with the latest technology, but aren't trying
to keep up with the latest pop culture, fashion, or music.
When asked, "Compared to ten years ago, would you say you are more
likely or less likely to keep up with the very latest ..."
-- Technology: 65% said "more likely," only 5% said "less likely"
-- Pop Culture: 4% said "more likely," while 62% said "less likely"
-- Fashion: 9% said "more likely," while 40% said "less likely"
-- Music: 17% said "more likely," and 39% said "less likely"
So they're plugged in but tuned out.
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http://www.seniornet.org/php/default.php
SeniorNet's mission is to provide older adults education for and
access to computer technologies to enhance their lives and enable them
to share their knowledge and wisdom.
-------------------------------------------------
http://peterthink.blogs.com/thinking/marketing/
Home Depot Partnering to Market to 50+ and Seniors
The AP is reporting:
AARP is teaming up with The Home Depot Inc. to designate products the
nation's largest seniors' group deems safer and more user-friendly for
older Americans.
AARP plans to mark products at Home Depot stores with a seal of
approval for people 50 and over, under a test program that could be
expanded to other retail outlets.
Home Depot, in turn, is hoping the program will allow it to tap into
the growing customer base that older people represent. "They are very
home oriented with significant disposable income," merchandising chief
John Costello said.
I think this is an excellent development provided that AARP and Home
Depot can properly promote these offerings through local and national
PR efforts that will be effective with the target audience. The over
fifty set respond well to "expert" recommendations, guides and tip
lists. Nice move Home Depot.
====================================
WORKING, ECONOMIC STATUS ? 50+ WOMEN
====================================
http://www.uky.edu/CommInfoStudies/JAT/Telecommunications/520/ElderlyandMedia.ppt
The elderly and the media
An analysis by the U.S. Bureau of Labor says 17.5 percent of men
65-plus were still in the workforce in 2000 (up from 16.4 percent in
1990), as were 9.4 percent of women 65 plus (up from 8.7 percent in
1990.
***** This is an 85-slide presentation filled with statistics about
the 50+ population.
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http://www.thelivingweb.net/senior_lifestyles.html
Retirement: How to Get the Most Out of Retirement.
===============
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