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Q: Look to book ratio for airlines and or online travel agencies ( No Answer,   2 Comments )
Question  
Subject: Look to book ratio for airlines and or online travel agencies
Category: Business and Money > eCommerce
Asked by: osterude-ga
List Price: $50.00
Posted: 25 Aug 2005 07:35 PDT
Expires: 24 Sep 2005 07:35 PDT
Question ID: 560264
I am interested in knowin the website montly Look to Book (i.e. how
many bookings done montly/how many searches done during the same
month)conversion for US airlines or online travel agency (orbitz,
expedia, travelocity) I don't want the numbers from a Forrester
Research which was published a couple of months ago those are too
biased. I would prefer true airline data, not studies or surveys. I
don't mind if the real airline name is substituted with Airline1,
Airline2, etc. for confidentiality reasons.
Answer  
There is no answer at this time.

Comments  
Subject: Re: Look to book ratio for airlines and or online travel agencies
From: boeing777-ga on 11 Sep 2005 18:57 PDT
 
Hi. Look to book ratio can either be defined as:

Completed purchases/ Total Website Visitors
Completed purchases/ Total Unique Vists
Completed purchases / Unique Visitors to booking path
Unique purchases / Unique Visitors to booking path

Most airlines use method number 2 and some with more sophisticated
reporting systems method 3.

I have recent information for +10 large airlines (2004,2005) but for
confidentiality reasons would not disclose the names of any of them.

Would be willing to share data at a cost of $400 (payable via PayPal).
Would first send information and would expect immediate payment.

C.G.
Germany
Subject: Re: Look to book ratio for airlines and or online travel agencies
From: osterude-ga on 12 Sep 2005 08:13 PDT
 
Thanks for the offer, but $ 50 is my limit.

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