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Q: Breakdown of spending on web site by department ( No Answer,   2 Comments )
Question  
Subject: Breakdown of spending on web site by department
Category: Business and Money > eCommerce
Asked by: vpstrategy-ga
List Price: $50.00
Posted: 25 Aug 2005 12:25 PDT
Expires: 24 Sep 2005 12:25 PDT
Question ID: 560425
For a typical company ($100 million dollars in revenue or larger), how
is the web site or e-business budget typically split among the
departments (in other words, what percentage of the total spend for
web sites or e-business comes from the IT budget, the marketing budet,
line-of-business budget, etc.)?  I need a high-level breakdown with
percentages for each department (the department list can be fairly
generic but needs to split at least IT and everyone else).
Answer  
There is no answer at this time.

Comments  
Subject: Re: Breakdown of spending on web site by department
From: snarky-ga on 18 Dec 2005 00:29 PST
 
The following pro-forma P&L is from the 2005 Shop.org state of retailing report:

Revenue                      100%
COGS                           50%
Fufillment                    10%
Customer Service           2%
Marketing                       6%
Technology                    4%
Content                          1%
Admin                            3%

That leaves an operating margin of 24%. That fits the profile of the
70+ retailers surveyed as part of the report.
Subject: Re: Breakdown of spending on web site by department
From: vpstrategy-ga on 02 Jan 2006 17:46 PST
 
Thanks, but I already have the Shop.org report.  The problem with it
is that it's specific to the retail industry and I'm looking for
broader than the retail industry (example:  financial services, life
sciences, pharma, publishing, etc.) as well as both B2B and B2C.

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