Hello Childlikemedia,
The children's video market is a rising $4.8 billion market.
?The U.S. Market for Children's Video Products (April 2005) report
from market research publisher Packaged Facts finds that not only are
kids aware of every entertainment trend, they have the purchase power
to act on their entertainment likes and dislikes.?
Three main trends:
- Sell-through versus rental
- DVD conversion
- Pop culture savvy kids
The children's video is supported more by "sell-through" than rental.
?Children will often watch the same movie or video programming
repeatedly, which is why many parents opt to buy the video cassette or
DVD instead of renting it over and over. Outright purchase was the
more lucrative "kidvid" sales mode in 2004, turning over close to $4.4
billion, a 12% increase over 2003. Alternately, rentals were $485
million at retail in 2004, down 8% from the previous year.?
Brainware.TV: July 17, 2005
http://brainware.tv/BrainwareTVnews.htm
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?Childrens video, or kidvid, is a $4.8 billion market pumped by
sell-through (as opposed to rental), families conversions to DVD, and
todays kids remarkable media savvy. Not only are kids aware of every
entertainment trend, they have more spending power - and have more
spent on them - than any previous generation.?
The U.S. Market for Children's Video Products
Pub Time: 2005/03
http://www.the-infoshop.com/study/pf27146_market_for_children.html
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Key Facts
Kidvid Breaks $4.8 Billion Mark at Retail In 2004
Children?s Sell-Through - $4.4 Billion
Children?s Rental Category - $485 Million in 2004
Projected Sales
Overall Children?s Video Market to Reach $7.8 Billion in 2010
Children?s Video Sell-Through to reach $7.3 Billion in 2010
Children?s Video Rentals will reach $469 Million in 2010
Major Players: Time Warner, Sony, Disney
?Disney Leads in Made-For-Videos?
2004 Top Kidvid Titles:
Shrek 2
Brother Bear
Lion King 1
Marketing and Product Trends:
- Made-For-Video now accepted as legit
- Consumers expect ancillary material on DVDs ...Including Games
- A whole season of Bart or SpongeBob in one unit
- More titles for toddlers and babies
Consumer Advertising Expenditures:
Finding Nemo: $30 Million
The Lion King: $22.5 Million
101 Dalmatians II: $11 Million
Jungle Book 2: $7 Million
Piglets Big Movie: $6.1 Million
Stitch! The Movie: $6 Million
Land Before Time X: $4.4 Million
Beauty & The Beast: The Enchanted Christmas: $2.9 Million
Spirited Away: $1.6 Million
The number of video stores is declining
Retail Focus: Netflix, Inc.
Sell-Through VS. Rental
?Wal-Mart Leads Sell-Through?
?Blockbuster Leads Rental?
Number of Kidvid Renter Households:
There are six million VHS Kidvid renter-households
There are over 4.5 Million DVD Kidvid Renter-Households
Number of Kidvid Buyer Households:
There are nearly 8.7 Million VHS Kidvid Buyer-Households
(7.9 percent of all U.S. households)
There are over 7.5 Million DVD Kidvid Buyer-Households
(6.9 percent of all U.S. households)
?Childrens Video Unit Volume Over 200 Million?
?DVD Now Overpowers VHS?
Children?s Video accounts for $1 out of every $5 spent on home video at retail.
The U.S. Market for Children's Video Products
http://www.the-infoshop.com/study/pf27146_market_for_children_toc.html
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Children will often watch the same movie or video programming
repeatedly, which is why many parents opt to buy the video cassette or
DVD instead of renting it over and over.
?Outright purchase was the more lucrative "kidvid" sales mode in 2004,
turning over close to $4.4 billion, a 12% increase over 2003.
Alternately, rentals were $485 million at retail in 2004, down 8% from
the previous year.?
Write News: April 2005
http://www.writenews.com/blog/
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Kids' vids set sale
?Grocers currently running children's video rental programs might want
to rethink the category. Rentals in the segment dropped 8 percent last
year to $485 million, from the previous year's $527 million. The total
dip was even deeper for the period from 2002 to 2004?$66 million, when
the rental business declined 12 percent.?
May 1, 2005 - Progressive Grocer
http://www.progressivegrocer.com/progressivegrocer/firc_new/search/search_results_taxo.jsp?id=1125010325823
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Europe
?European sales of children's videos have increased by almost 40 per
cent since 2000 ?
?DVD accounted for 40 per cent of all children's video sales in 2003?
?Children's share of VHS sales has been increasing more steadily than
its share of DVD?
?Almost 113m children's videos were sold in Western Europe in 2003,
according to Screen Digest analysis of the available market share
data. This represents an increase of four per cent over the number of
units sold in 2002.?
Screen Digest: September 2004
http://www.findarticles.com/p/articles/mi_go2637/is_200409/ai_n7344710
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From DVD Exclusive: June 2005
http://www.dvdexclusive.com/graphics/0613Kids3.pdf
?Packaged Facts, a unit of MarketResearch.com, estimates children?s video will
experience a robust 8% compound annual growth rate in the U.S. in
2002-2010. For the balance of this decade, the company sees rental
spending on kids? titles actually declining while booming sell-through
growth more than offsets the slippage.?
Kid? Market
Compound annual growth rate, 2002-2010:
Sell-through 9.4%,
Rental -2.0%,
Total 8.3%
Please download the full text of this publication (free) to view the
table on page 1:
Table: U.S. Retail Dollar Sales of Children?s Video and Japanese Anime
Products by Sell-Through and Rental Categories 2002-2010
http://www.dvdexclusive.com/graphics/0613Kids3.pdf
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I hope the information provided is helpful!
Best regards,
Bobbie7 |
