We have joint ventured with the largest, most current and accurate
compiler of email address in the country to establish a new entity.
This new company (which of course needs a name) will be selling
pre-permission opt-in emails of registered voters nationwide to
progressive causes and organizations, Democratic Party Organizations,
and Democratic candidates and officeholders at all levels (City
Council, State Legislature, Congress, Governor, Presidential, etc.).
Our product is ONLY the email addresses (which can be targeted on
numerous criteria) and their transmission.
WE WILL NOT PROVIDE agency services such as creative concept, message
development, copywriting and graphic design. We may at most refer
candidates and organizations to agencies to assist them in the
development of their email campaigns, but this is not considered a
service of our business.
There are two possible name approaches:
1. (Preferred approach) The name is unusual but easy to remember and
has a tie to political email communications ? perhaps an historical
tie or some story it can be associated with so when ask why do you
call your firm______?? The answer would open the door to begin a
conversation.
2. The name could have nothing to do with the nature of the business
itself but is just a catchy word or maximum three words which would
then be tied to a tag line that would be more explanative. It also
could be a name suggestion that while not directly tied to this
specific businesses service, has some connotation of politics and/or
emails,? example ?Apple? computer (especially at the time- what did
the word Apple have to do with computers? |
Clarification of Question by
newemailbiz-ga
on
02 Sep 2005 11:17 PDT
As was stated in the question we can take one of two approaches, but
would prefer to have the benefit of them both. That is to have a
catchy name even though people may or may not know of its meaning if
it if it indeed has some relevant meaning. However, if it did have an
association with a story that was appropriate to the field of
communications or politics or both it would always be there as an
icebreaker for a conversation for example.
The second approach is just to come up with something as a name the is
catchy, but more ?.
More as in ?..Perhaps it has a futuristic connotation, or just sounds
vibrant while being memorable. Moreover, if the name or word hits us
positively, Great. The meaning may not matter as we most surly will
need to place a tagline under nearly any name.
Personally, I like the name RedFrog. Why? Don?t know really.
An associate suggested I consider Blue Frog, as it seemed more
political. I don?t really care about sounding political, as being in
the political business 30 years I know the community of consultants on
either side of the isle is relatively small so when we launch our
unique products with superior quality it won?t take long to brand the
name ? nearly any name.
So why didn?t I like Blue frog? It just does not sound as vibrant and
fresh as Red Frog, but isn?t this all subjective for the most part
anyway.
So please give us your best shot. While something that ties into
politics and/or communication would be great, it seems to be too
limiting for all you creative minds. I suggest if that?s the case
then walk past any perceptions of limiting parameters we may have
indivertibly created and give us what you like
|
