1. How can PR professionals and organizations utilize PR tools to
impact    corporate image?

2. How critical is the internal communications process in PR? Explain.

3. What PR tools are critical in building long-term relationships with
external publics? What are the advantages and disadvantages of these
tools?

4. Why is it important to integrate anticipated crisis responses in an
organization?s proactive PR planning?

5. How does a corporation?s strategic plan impact its PR campaign as a
function of IMC?

6. How have technological changes impacted the dissemination of
information to global publics?

7. How does stereotyping in the media impact public opinion?

8. How can the power of PR influence and change your point of view? Is this ethical?