I am a retailer in the gift market and generally markup my prices 100%
to determine retail price (keystone)...50% margin

Approximately what could I expect the profit margin to be if I were a
wholesaler selling to a retailer?

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Clarification of Question by geary-ga on 10 Sep 2005 09:16 PDT

Yes to both...I am interested in learning what sort of mark-up my
wholesalers have taken when they sell merchandise to me and also am in
a position to sell some items to another retailer.
Thanks.

HI,
Are you asking what profit margin the wholesaler you buy from might have,
or what mark up you could take, if you sell in volume to another retailer?

Geary --

The answer is "it varies" by industry, by product and even with time. 
This Google Answer treats another industry but you may find it useful
--
"Retail and Distributor Margins"
http://answers.google.com/answers/threadview?id=517935

Best regards,

Omnivorous-GA

most uk wholesalers in the giftware sector have a mark up of 45% on
there own imported goods and a mark up of 20-30% on joint imported and
non imported goods.however there are some items that make 80% and some
that only make 10% so this is a general rule.