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Subject:
I thought I saw it, but maybe I didn't
Category: Business and Money Asked by: patrice29-ga List Price: $10.00 |
Posted:
16 Sep 2005 07:03 PDT
Expires: 16 Oct 2005 07:03 PDT Question ID: 568696 |
I could have sworn I saw a TV ad (about a year ago) that went something like this: Two 20something guys are in a coffee shop. One is saying something to the effect "no way, it won't work". The other says "you'll see, just watch". Now while this is going on they're seated with a notebook computer, that must have internet access. (I'm speaking of a "cool" coffee shop with a comfortably unique interior and expensive lattes). So at this point, the guy who said "just watch" goes up and buys a coffee with his credit card and comes back. They are on-line and logged into the bank account of the credit card that was just used to buy the coffee. After a bit moe banter the transaction shows up on the screen. Voila, it did work (within seconds rather than days). Watching this I thought "Hallelujah! Tracking my account is about to get a lot easier." (Balancing finances has never been my strong suit). "Wow, this is going to be big. This is going to be popular", Soon 'every' bank will have to offer this to be competitive. I think I saw this ad twice, then never again. My question is, will we see credit card transaction time come down to seconds any time soon. Also, if any banking folks happen to peruse GA and would like to explain why it's actually better to wait nearly a week for a purchase to show up as a line item, I'd welcome that education as well. If anyone else remembers this ad I'd appreciate the confirmation. Thanks for any help in advance. Patrice |
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There is no answer at this time. |
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Subject:
Re: I thought I saw it, but maybe I didn't
From: hammer-ga on 16 Sep 2005 07:11 PDT |
I've seen that commercial, but I can't recall which bank it was. - Hammer |
Subject:
Re: I thought I saw it, but maybe I didn't
From: helpfulguy-ga on 16 Sep 2005 08:08 PDT |
The commercial in question is Bank of America: http://www.imediaconnection.com/content/5190.asp |
Subject:
Re: I thought I saw it, but maybe I didn't
From: omnivorous-ga on 16 Sep 2005 09:26 PDT |
It appears that Helpfulguy is correct. Now the reason that it ran a limited number of times probably has to do with the fact that BofA credit card transactions don't post that fast -- in fact our account never updates over the weekend. Debits appear instantly but not credit transactions. Patrice: my guess is that credit transactions are handled slower because they clear at the end of a day and may be going through inter-bank transactions that take several days: http://www.inc.com/articles/1999/10/13789.html Google search strategy: "credit card" clearing process Best regards, Omnivorous-GA |
Subject:
Re: I thought I saw it, but maybe I didn't
From: denco-ga on 16 Sep 2005 11:06 PDT |
As you note, omnivorous-ga, "debits appear instantly" and indeed, the commerical in question had a debit, and not a credit card. From a CNET article titled "Beware your evil twin (hot spot, that is)" as written by Robert Vamosi, Senior editor, CNET Reviews and dated January 28, 2005. http://reviews.cnet.com/4520-3513_7-5630181-1.html "There's a Bank of America (BoA) TV ad that shows two young men in an Internet cafe, one using a friend's debit card to purchase a latte, while the debit card owner, sitting beside a wireless laptop logged in to his BoA account, repeatedly hits the refresh button on his Internet browser. The ad illustrates how quickly debit purchases post to your online banking account. Unfortunately, the ad also illustrates a new vector for criminal hackers (crackers): impersonating access points in public wireless hot spots to steal personal information by outpowering the legitimate signals." I think the commercial probably just ran its natural life, as well as most people not appreciating the level of granularity the process provides, at least not as much as you appreciate it, Patrice. Looking Forward, denco-ga - Google Answers Researcher |
Subject:
Re: I thought I saw it, but maybe I didn't
From: denco-ga on 16 Sep 2005 11:47 PDT |
Howdy Patrice, It does not appear that credit card transaction time will be as fast as debit card (see comments above) processing in the near future. It has to do with batch processing of the credit card charges, as least according to this "/n software - IBiz Integrator Credit Card Processing FAQ (Frequently Asked Questions)" page. Here are the key points, but you should read the page for details. "What happens during a typical Internet Credit Card transaction?" http://www.nsoftware.com/ibiz/faq/creditcard.aspx - A customer provides their credit card information to a merchant - A merchant submits the credit card information ... for approval - The processor runs a check on the card ... approval or rejection - The amount of funds requested ... held on the cardholder?s account - At a later time, usually at the end of the day or week, the merchant (or if the merchant is using a gateway, then the merchant?s gateway) will settle the transactions it has performed that day. I think the above, which points out the many possible "middle men" in credit card, versus debit card processing, as well as security/fraud checks that are no doubt done (the difference between the purchase of a cup of coffee with a debit card, and a plasma screen monitor with a credit card) just builds such a "paper" trail that the actual posting of a credit card charge to your online statement will be delayed for a bit of time. Might I suggest you accept my colleague's (omnivorous-ga) comment as the answer, as that outlined the information that I merely fleshed out a bit. Search strategy: Google search on: "credit card" "processing FAQ" ://www.google.com/search?q=%22credit+card%22+%22processing+FAQ%22 Looking Forward, denco-ga - Google Answers Researcher |
Subject:
Re: I thought I saw it, but maybe I didn't
From: mdwilt-ga on 16 Sep 2005 11:48 PDT |
Profit is the reason it is better for a transaction to take weeks to show up on a credit card statement. Other than the real and personal property of a bank, all bank assets earn interest. In the weeks from purchase to the posting of your account various banking organizations are earning interest on the asset. The asset is derived from the merchant accepting the credit card. Numerous banking procedures that are down right irrating to the consumers are driven by interest earned on assets. After all, Bankers are smart people that generally don't want to upset their customers. However, they are not charties. What you saw in the commerical is very "doable". Don't hold your breath, because streamlining the process would significantly influence the revenue stream of the banking industry. Historically, such consumer service innovations have required changes in Fedeal Law. Given, the political contributions from that industry, it just not going to happen. |
Subject:
Re: I thought I saw it, but maybe I didn't
From: research_help-ga on 16 Sep 2005 13:39 PDT |
I know that banks have the technology to view all details of a credit card transaction immediately, whether or not they make it available to their customers is a different story. If I purchase something that is outside my typically amount or type of purchase, I get a call within 1 minute from the fraud department of my credit card bank verifying I did indeed authorize the purchase. |
Subject:
Re: I thought I saw it, but maybe I didn't
From: myoarin-ga on 17 Sep 2005 05:57 PDT |
This is immaterial to the question, but I believe mdwilt-ga's comment is incorrect. Credits to a customer's account are not bank assets but rather liabilities (the bank owes the money to the customer, it is his asset). On a collection item, the bank's asset is the claim on the other bank are a credit card company, a receivable, and it won't earn interest until it is charged to the customer's account. Myoarin |
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