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Q: Naming a new multilingual online marketing company! ( No Answer,   6 Comments )
Question  
Subject: Naming a new multilingual online marketing company!
Category: Business and Money > Advertising and Marketing
Asked by: kupanga-ga
List Price: $9.00
Posted: 17 Sep 2005 08:37 PDT
Expires: 30 Sep 2005 02:14 PDT
Question ID: 569104
I have gone through absolutely all resources and everything I have
come up with either doesn't work in one of the languages we cover
(doesn't sound attractive) or its already a registered domain. This is
my last resort after settling for something I'm not happy with.

A little summary of what we are looking for in a name:

1. we believe in web globalization. The idea is to be a one stop shop
for clients with multilingual online marketing needs. So we have a
global outlook running through our veins. This is, apart from
effectiveness, is our distinguishing feature.
2. we are positioning ourselves as an uppserscale consulting agency
for the bigger accounts.
3. our services include, search engine optimization, search engine
marketing, advanced web analytics+tracking, maximizing return on
investment by localizing each campaign rather than merely translating,
market and competition sizing, online marketing budget management,
strategic/marketing content development.
All in all, we are an online marketing agency.
4. The name should be meaningful for a german, italian, engish,
spanish and french speaker, if possible. This means it could just have
an international feel to it.
5. if its not possible to give it an international twist, a zesty,
sharp sounding name that somehow captures the essence of the
company-creative, professional, multilingual, effeective, one stop
consulting.
6. Something creative, catchy and easy to pronounce.
7. not excessively long. possibility of adding the word "media" at the
end, if the domain is taken otherwise.

Yes, please double check if the name you're suggesting actual has an open domain.

Feel free to ask more questions. I'll be happy to give as much
guidance as possible. I just need fresh brain juice on this. I'm
completely drained of ideas.
Answer  
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Comments  
Subject: Re: Naming a new multilingual online marketing company!
From: myoarin-ga on 17 Sep 2005 09:30 PDT
 
I can see the problem with domains already being taken.  All the
obvious words are popular.  If you could add a clarification with the
names that you have already rejected, that would be a great help, not
only to avoid wasting effort discovering that they are already taken,
but also to suggest the direction of your own thoughts.
Subject: Re: Naming a new multilingual online marketing company!
From: kupanga-ga on 17 Sep 2005 10:09 PDT
 
this is actually quite difficult to do, there have been so many.

for example:

intermedia
metromedia
xmedia
admiramedia
atlasmedia
nuance
nuancemedia
geomedia
geonmedia
beyondmedia
horizonmedia

There are countless others that I've tried without writing down. Just
cool sounding adjectives before the word media, that somehow relate to
bringing improved results, visibility, roi, etc.

i also had several names that sounded more latin/spanish (we are based
in Madrid) but we're afraid to make the name too spanish sounding,
because we will be working with international clients.

Hope this helps
I'm also afraid to to use dashes, 1)because it complicates the domain
and 2) there are companies already using the same domain without a
dash, so it would get confusing and could cause legal problems.
Subject: Re: Naming a new multilingual online marketing company!
From: myoarin-ga on 17 Sep 2005 19:04 PDT
 
Kubanga,
Thanks, I can well imagine.  The name Paneuromedia just occurred to
me.  It is not entirely original, I discover.  Someone has created the
domain and even an empty format:

http://www.paneuromedia.com/#

On   whois.com  you can find the information about the owner of the
domain, which -admitted- doesn't seem to be in very good company from
the other hits when I searched for it.

paneumedia seems to be free still.  Looks French:  paneu, but
panEUmedia could suggest the multi-EU aspect.

Hopefully, someone else will accept the challenge.
Myoarin
Subject: Re: Naming a new multilingual online marketing company!
From: kupanga-ga on 18 Sep 2005 00:32 PDT
 
Thanks myoarin.
I hope you don't mind if I say I'm not entirely convinced by
paneumedia. it doesnt' seem like something that sticks or is easy to
say, although of course I see the pan-european meaning.

please, don't give up. and i do hope others participate.
Subject: Re: Naming a new multilingual online marketing company!
From: myoarin-ga on 18 Sep 2005 03:35 PDT
 
You are quite right.  By the light of day, the eye wants to read
pneumonia or pandamonia, maybe "catchy", but not image enhancing.
Subject: Re: Naming a new multilingual online marketing company!
From: naferguson-ga on 20 Sep 2005 16:09 PDT
 
Call me conventional, but why not try something like Cosmic Marketing
Solutions? (Domain is not taken.) Granted, it may not have the POW
that you want, but the #1 mistake business owners make is choosing a
name for their company.  This is your "label" and how you are
percieved, so make sure it is VERY clear who you are and what you do
in the title you choose.

I'll give you a few examples of how the wrong name can make all the difference.

Example One:

I used to drive by a place for YEARS called the "Nail School".  Now
call me high-maintenance, but I'm fond of being pampered.  In all the
years I drove by this place, I never knew it was an actual beauty
salon.  I in fact thought it was a beauty SCHOOL.  It was set a little
ways off the road in a strip mall, so I never bothered to confirm one
way or another.  One day I went into a book store a few shops down and
realized it was actually a salon.  I went in and was estatic to see
that it in fact was a salon!  (It was WAY more conveniently located
than the salon I was currently utilizing.)

I began going to the Nail School on a regular basis, each time it was
a ghost town.  The owner and I eventually became friends, and when she
discovered my background in Business Development and Marketing, she
immediatley began asking how to increase business.  I told her to
change the name of her salon, so she did.  She had a new sign put up
at the road, and within 3 months her revenue increased over 32%.  (She
was lucky, I gave her that advice for free!)

Example Two:

7 years ago, before my husband and I were married, he began a company
called TFT Properties.  (The Ferguson Team Properties)  The business
cards and logo were cute, but what the hell is TFT Properties?  Well,
we're actually a real estate investment company.  We buy and flip
properties for investors.  However, you certainly couldn't tell that
from our name, could you?  The majority of calls we recieved were from
people looking for property managers, and if you think about it,
that's kind of what the business name seemed to target.  Needless to
say, 3 years ago we changed the name and we get a LOT more call in
business and action from the internet now.

Remember this:

You should ALWAYS use the KEY word most people search for in the name
of your company.  So if you are a marketing company, that should be
somewhere in the name OF your company.  This is key for search engine
placement as well.

I'll sleep on it and see if I can come up with something a little more savvy!

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