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Q: Business email and 'corporate' spam ( Answered,   0 Comments )
Question  
Subject: Business email and 'corporate' spam
Category: Business and Money
Asked by: cymraesfach-ga
List Price: $20.00
Posted: 19 Sep 2005 16:15 PDT
Expires: 19 Oct 2005 16:15 PDT
Question ID: 569864
Please find me published details of:

- How much email the average office worker gets each day
- How much of that email is what is called 'corporate spam' or 'cc
spam', i.e. email which has been sent by a colleague but which bears
no relavence to the recipient's job.

I would prefer stats from a recognised source such as a report by
Gartner, Forrester, etc.

Request for Question Clarification by bobbie7-ga on 19 Sep 2005 17:14 PDT
Cymraesfach,

I can provide you with the following figures:

- The average number of email messages a corporate email user receives every day.

- The percentage of corporate email that is spam.

This data is taken from a Radicati Group publication dated April 2005.
The Radicati Group is a  market research firm in the computer and
telecommunications industry.
http://www.radicati.com/

Please let me know via the Clarification feature if the data I located
would serve your purpose.

Thanks,
Bobbie7

Clarification of Question by cymraesfach-ga on 19 Sep 2005 23:39 PDT
Looks fine to me. Will you be able to provide a full citation please? 

Any other sources you come across would be useful too, but gravy. I
only need one reliable and up to date source!
Answer  
Subject: Re: Business email and 'corporate' spam
Answered By: bobbie7-ga on 20 Sep 2005 08:21 PDT
 
Cymraesfach,


According to a study by the Radicati Group, a market research firm in
the computer and telecommunications industry:

- The typical corporate email user receives an average of 97 email
messages a day and sends 23 messages per day.

- 33% of corporate email received is spam.

Source:
Cached copy of ?End User Study on Email Hygiene?
Published: April 2005
Radicati Group Inc. & Mirapoint Inc.
http://64.233.161.104/search?q=cache:alCt4REf49gJ:www.radicati.com/cgi-local/download.pl/Whitepaper-final.pdf%3Fpub_id%3D495+%2294+emails+a+day&hl=en


---------------------------------------------------


Radicati predicts that the average corporate user will get 102
messages a day in 2008, with 64 percent of corporate messages made up
of spam.

?In 2004, the average corporate user received 94 e-mails a day, up
from 81 the year before, according to research firm The Radicati
Group. Last year, 45 percent of corporate messages were spam, compared
to 42 percent in 2003.?

ZDNet News: January 4, 2005
http://news.zdnet.com/2100-3513_22-5512382.html


---------------------------------------------------


A recent study by Mirapoint finds differences in spam between business
and personal accounts.

?Corporate users report a higher volume of pharmaceutical spam, while
consumers say they receive more financing offers. Pharmaceuticals
accounted for the second highest spam volume for personal users, and
finance was second for corporate users. Porn-related spam was third
highest for both groups.?

Clickz : August 2005
http://www.clickz.com/stats/sectors/email/article.php/3549111


Check out the following graph:
Most received Spam type by consumer and corporate users August 2005
http://www.clickz.com/img/Most_Received_Spam_Type_by_Consumer_and_Corporate_Users_August_2005.html


---------------------------------------------------


According to a report by Postini, a leading provider of email security
and management for the enterprise, published in January 2005:

?Smaller companies such as those with 100 users or less received up to
10 times more spam per user than large businesses (10,000 users or
more).
 
Certain industries, including Publishing, Advertising, Legal, and Real
Estate, received more than 10 times the amount of spam per user per
day than organizations in Banking, Financial, Manufacturing,
Electronics, Food & Beverage, and Pharmaceuticals

The average company experienced 150 Directory Harvest Attacks per day,
making this type of attack the least visible and most underreported
threat in 2004

Virus infected emails tripled as a percentage of all email,
encompassing 1.5 percent of all emails in 2004, up from 0.5 percent in
2003

As much as 1 percent of all spam is some variety of phishing, a
particularly threatening act of sending email apparently from
legitimate senders to trick users into revealing their passwords or
confidential information

More than one third of all spam is sent by zombie networks that use
innocent victims? computers as a conduit for delivering spam to
others.?

Postini: January 26, 2005 
http://www.postini.com/news_events/pr/pr012605.php


---------------------------------------------------


From the Sarbanes-Oxley Compliance Journal:

?Recent research from the Radicati Group, Inc. states that the average
corporate email user sends and receives 84 emails a day, equating to
10 MB per day of storage. This number is expected to rise to 15.8 MB
per user, per day by 2008. Recent TowerGroup research on email content
management states that by 2007 the securities industry alone will
handle more than 95.8 million email messages per day.?

Sarbanes-Oxley Compliance Journal: 2005-02-18
http://www.s-ox.com/Feature/detail.cfm?ArticleID=580


---------------------------------------------------


Search terms used: 
Corporate users receive " email messages * day
Office worker " email messages * day


I hope the information provided is helpful!

Best regards,
Bobbie7

Request for Answer Clarification by cymraesfach-ga on 20 Sep 2005 09:14 PDT
Ok, I have a slight problem with these results in that I specifically
wanted to know how much of the email a user receives each day is
'corporate spam', i.e. messages sent from a colleague which have no
bearing on the recipient's job. (You could almost think of it as
'official' spam, in that these are pointless emails sent from within
the company to other people within the company who have no interest in
the content.)

I'm not interested in external spam, like porn or pharma spam. 

Can you please clarify?

Clarification of Answer by bobbie7-ga on 20 Sep 2005 09:21 PDT
Thank you for your clarification. I will do additional research and
get back to you as soon as possible.

Clarification of Answer by bobbie7-ga on 20 Sep 2005 12:17 PDT
Cymraesfach,

Below you will find the informaiton requested.


Occupational Spam

"It?s the unwanted or unnecessary email that clogs corporate mail
systems, characterized by excessive CC'ing. Gartner and others
estimate Occupational Spam to be 30% of email volume.  The problem
grows at pace with email, at 30% CAGR."
http://radio.weblogs.com/0114726/2002/11/19.html


"Respondents to a survey conducted by Gartner, Inc. ?report that 34
percent of the internal business e-mail they receive is unnecessary.
Gartner analysts refer to this e-mail intrusion as occupational spam.?

?Gartner Says One-Third of Business E-Mail Is Occupational Spam?


"Employees are e-mailing their co-workers in higher frequencies in an
effort to be helpful and more communicative," said Maurene Caplan
Grey, Gartner senior research analyst. "In reality, they are
cluttering e-mail in-boxes, filling up servers and sapping
productivity with the volume of these messages. In a slowing economy,
where businesses are looking for ways to cut costs and increase
productivity, simply cutting out unnecessary e-mail will have an
immediate impact."

Gartner
http://www.gartner.com/5_about/press_room/pr20010419b.html



?Occupational Spam, email sent out of context characterized by CCs, is
30% of corporate email. ?
June 2004
http://www.ernietheattorney.net/ernie_the_attorney/2004/06/occupational_sp.html



?Occupational spam is any e-mail from a co-worker or business
colleague that isn't strictly necessary or urgent. It could be a
calendar item to 1,000 workers informing them of the office picnic
next week. It could be a bulk e-mail from the CEO about the success of
the company's newest product or a recent earnings report. Or--the
worst form of occupational spam, according to many recipients--it
could be a "reply all" response that simply says, "Thanks!" or "I
second that!"

?Only 27 percent of all e-mail office workers receive in an average
day demands their immediate attention, according to Gartner, and 34
percent of interoffice e-mail is useless. If a company could somehow
purge occupational spam from its servers, it could boost time
efficiency by 30 percent, estimated Gartner Research Director Neil
MacDonald.?

CNET News: July 2002
http://news.com.com/2100-1023-946952.html


Christina Cavanagh, a professor of management communications at the
Richard Ivey School of Business in London, Ontario, says that the
average North American worker now gets almost 50 e-mails a day ? a 33
percent increase over the amount of daily messages from just a year
ago.

(..)

Most of the increase, says Cavanagh isn't from traditional "spam," or
junk messages that tout pornographic sites or commercial product that
have nothing to do with office work. "It seems that the reason for the
increase is more internally driven," she says. "It's all internally
generated e-mails ? messages sent for [inter-office] political
reasons, carbon copied [cc'd] messages or replies to all that offer
spurious details of projects ?"

abcNEWS.com, August 2, 2002
Taming 'Occupational Spam'
http://www.israelseed.com/press/pressroom_detail.asp?id=94


According toMichael Pusateri, VP of engineering with the Disney ABC
Cable Networks Group, Disney uses RSS feeds to avoid the overload of
"occupational spam."
Information Week : August 2005
http://www.informationweek.com/story/showArticle.jhtml?articleID=166403686&pgno=1

I hope this helps!

Best regards, 
Bobbie7
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