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Subject:
How much should I pay to purchase web hosting clients from another ISP
Category: Business and Money > Small Businesses Asked by: photot5-ga List Price: $50.00 |
Posted:
20 Sep 2005 15:54 PDT
Expires: 20 Oct 2005 15:54 PDT Question ID: 570284 |
I run a small web-hosting ISP, I've been approached by another ISP who wants to focus on another part of his business, and wants to sell me approximately 120 of his hosting clients. Is there a rule of thumb for how much to pay for such transactions? I can figure my own cost of customer aquisition, but i'm curious if anyone has stats on what ISPs pay to buy accounts in bulk. Or if there is a rough rule-of-thumb of any sort to use. |
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There is no answer at this time. |
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Subject:
Re: How much should I pay to purchase web hosting clients from another ISP
From: timtitus-ga on 20 Sep 2005 18:16 PDT |
Using your cost of customer acquisition as a rule of thumb is a good starting point (any service business would use the acquisition cost as a metric for this). One would need to know more information to get a better idea of what the value of these customers are: -How long have the customers been with the ISP? -What features/services are they used to with their current ISP that they will no longer have under your hosting environment (anti-SPAM, web-email, etc.) -Do they pay their invoices on time (ie: are any of them "Problem customers")? -What pains will each of the customers experience during the transition to the new ISP (ie: will there be any customer loss during the transition). -Does the other ISP have any "brand recognition" in the industry that has generated "Goodwill" with the customer base? Marketing efforts that may be of value? |
Subject:
Re: How much should I pay to purchase web hosting clients from another ISP
From: photot5-ga on 23 Sep 2005 09:10 PDT |
Thanks - we aren't buying their business - they want to keep their "brand" but focus on the non-hosting aspects of their business, so I don't think |
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