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| Subject:
Marketing the 4 P's
Category: Business and Money > Advertising and Marketing Asked by: cop189-ga List Price: $10.00 |
Posted:
22 Sep 2005 12:42 PDT
Expires: 24 Sep 2005 22:02 PDT Question ID: 571156 |
In reference to an marketing audit, where would I find information on the marketing of Wal-Mart that deals with the 4 P's of their marketing program (product, price, place, and promotion)? |
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| Subject:
Re: Marketing the 4 P's
From: gideonf-ga on 22 Sep 2005 13:15 PDT |
Look here for an impressive list of links to articles on Walmart marketing strategy: http://www.marketingprofs.com/ea/qst_question.asp?qstid=1497 They provide valuable insights and perspectives on the topic, but I didn't see one that directly address the 4 P's model. Is that a mandatory part of the question (and is it some kind of a homework question??)? |
| Subject:
Re: Marketing the 4 P's
From: cop189-ga on 22 Sep 2005 14:35 PDT |
It is a required section of an Marketing Audit Plan which covers environmental aspects (economics, demographics, etc.) and Marketing (objectives, tactics, strategies, and the 4 P's)of a particular company. This question is for my study purposes only. |
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