Google Answers: Internet Coupons from major CPG Manufacturers

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Q: Internet Coupons from major CPG Manufacturers ( No Answer, 0 Comments )

Question

Subject: Internet Coupons from major CPG Manufacturers
Category: Business and Money > Advertising and Marketing
Asked by: mschatz-ga
List Price: $25.00

Posted: 24 Sep 2005 18:45 PDT
Expires: 28 Nov 2005 14:09 PST
Question ID: 572214

I work in the Marketing Industry and am working a an Internet coupon
case study.  I am having a hard time identifying the consumer that
uses online coupons vs FSI (Free Standing Insert) and In-Store
coupons.  I would also like to find the overlap (Ven Diagram if
possible) of these consumers.  Since online coupons are available
24/7, are consumers redeeming onlince coupons during the middle of the
week for their quick grocer store trips?

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