Hi! Thanks for the question.
I will try to answer your questions in a point-by-point matter.
Sometimes the concept about purchasing cars and repairs and after
market costs overlap because experts generally agree that Generation Y
people purchase second hand cars to customize it thereby entailing
repair and after market purchases.
1. Automobile service experience attitudes, experiences:
-?With a rising local demand for aftermarket accessories, business at
the 7-year-old shop has boomed from 50,000 repairs and modifications
the first year to more than 150,000 in 2004, he said. Available
aftermarket additions range from $500 to $15,000. Alkammo said two
common requests are body kits and $200-keyhole cameras, which are
popular for those who are repeatedly pulled over by the police.?
EXPERIENCES:
a. ?While a lot of his friends have nice vehicles, Fulford is holding
off until he can afford his dream car: a 2002 Ford Mustang Saleen. In
his Warren neighborhood, he said the first thing most young tuners buy
is a stereo system.?
b. ?For more than a decade, Charity Irby has bucked the enthusiast trend.?
?When the Canton resident bought her 1994 Honda Accord EX, she was in
her 20s and didn't have much cash to put into it. But that didn't stop
her. Soon after starting a makeshift car wash with some friends, Irby
invested in big rims and bumping bass for her import.?
?GENERATION Y SPENDING TRENDS: Rides like a dream? BY CARON ALARAB
http://www.freep.com/money/autonews/youngcars23e_20050823.htm
c. ?Like many pocket rocket owners, Tongol has made modifications
both inside and out. He's boosted performance with a new ignition
system, muffler, and cold-air intake. A body kit and ground effects
kit give his car a unique exterior. And he's tricked out the inside of
his car with a racing seat, tachometer, gauges, and a new steering
wheel. "I've already put $2,000 to $3,000 in it," Tongol says. His
investment is typical. According to SEMA, the vast majority of pocket
rocket owners?77%?invest up to $3,000 in their cars.?
?Hot Rods, Generation Y Style: The Appeal--and Cost--of Pocket
Rockets? by Kristin Baird Rattini
http://hffo.cuna.org/story.html?doc_id=264&sub_id=14953
------------------------------
2. Automobile purchasing attitudes
- ?From Portland, Maine, to San Diego, "pocket rockets" have become
the cars of choice among young men ages 16 to 25. Because these small
four-cylinder cars are cheaper to purchase than muscle cars like
Mustangs, buyers have money left over to customize their cars as they
desire for performance, appearance, or both.?
- ?In the pocket rocket segment?also called the import and compact
performance market?Honda reigns supreme. According to SEMA's 2001
Compact Performance Market Report, Hondas account for 45% of pocket
rocket models.?
?Hot Rods, Generation Y Style: The Appeal--and Cost--of Pocket
Rockets? by Kristin Baird Rattini
http://hffo.cuna.org/story.html?doc_id=264&sub_id=14953
Men ? 24% would like to buy a new car in the next 12 months
Women ? 16% would buy a new car in the next 12 months.
?Adults Are Purchasing Cars Based on Desire vs. Need, Study Analyzes
Automotive Purchasing Behavior?
http://www.theautochannel.com/news/2005/05/02/055175.html
- ?So far, Generation-Y buyers, like generations before them, have
gravitated to small, relatively inexpensive models. In 2002, the
top-sellers to this age group in 2002 were the Honda Civic, Volkswagen
Jetta and Chevrolet Cavalier, according to J.D. Power & Associates;
all cost well below $20,000, versus the average $25,000 price tag last
year for a new car or truck.?
?Cars for Generation Y Automakers go after young drivers? By Micheline Maynard
http://64.233.187.104/search?q=cache:dcgWB_7VQw0J:www.bayarea.com/mld/cctimes/4960116.htm+%22generation+x%22+%22generation+y%22+car+buyers&hl=en
- ?Consultant J.D. Power and Associates, which just published a study
on Generation Y?s car-buying patterns, classifies a typical ?Gen Yer?
as stylish, risk-taking, one who prefers style over practicality, and
?cheap,? which means they are not yet ready to hand over big bucks for
a car.?
- ?Generation Y, more than any other group, is likely to want cars
that are different from everyone else?s. That suits a trend for some
time among carmakers, of making a wide range of models in lower
numbers from one platform. This, in turn, opens the door for process
methods not geared to high-volume production, like thermoforming.?
?Generation Y Speeds New Plastics Uses In Cars? By Peter Mapleston
http://geiss-ttt.com/www_geiss/images/News/ModernPlasticsaboutGeiss2.pdf
- ?Generation Y car buyers have higher automotive Internet usage rates
(or ?AIU rates?) than any other demographic of car buyers.?
?Lowering Your Cost for Each Vehicle Sold Kevin Root?
http://www.dealix.com/corporate/shownews.aspx?pressID=370
- ?The Y group also favored bright, far-out colors, avant-garde
textures and fabric designs, and seats tailored to their needs. "They
don't want the same seats as their neighbors," says Mr. Masters,
adding that Lear has developed a system so that one day "you'll be
able to go to your dealer, he'll scan you, and that will tell us the
contours that fit you." Lear developed the basic technology for
Formula 1 race car drivers in 1999, and it since has been adopted for
all F1 cars, he says. The scan takes only 17 seconds.?
?At Large with Dave Smith: The 'Inside Story' on Generation Y? by David C. Smith
http://waw.wardsauto.com/ar/auto_large_dave_smith_7/
- ?All of this was inspired by research showing that Generation Y not
only loves to cruise, but also likes to hang out in or around its
cars, listening to music, eating and drinking, playing games, or using
it as a changing room when at the beach or doing outdoor sports
activities.?
?Mass customized cars for Gen Y? from Springwise.com
http://www.springwise.com/newbusinessideas/2003/06/activity_support_trucks.html
- Web savvy buyers: ?Scion's Web site gets a million hits a month.
Two-thirds of buyers configure their cars with the colors and options
they want on the Web site before they walk into the dealership.?
- Love for automobile accessories.
?Outside-the-box Scion scores with young drivers? By Chris Woodyard
http://www.usatoday.com/tech/products/gear/2005-05-01-scion_x.htm
------------------------------
3. General stories on customer attitudes, especially differences from
Generation X and Baby Boomers:
CAR PREFERENCES:
a.) Generation Y:
?Generation Y drivers and pre-drivers aspire to Lexus, Mercedes and
BMW, but their wish list also includes Chevy trucks and the GM Hummer,
as well as Ford Explorer and Jeep Cherokee. Ideally, a vehicle
designed with younger buyers in mind will have authentic looks,
functionality, safety and quality will be right-sized, fun,
personalizable and a good value for the money.?
?Younger buyers consider small cars unsafe, and big cars hard to drive
and expensive to operate.?
?GM is Firmly Targeting the Young, Affluent Consumer?
http://features.conceptcar.co.uk/gm2001/youthmarket.php
?The first round of Gen Y buyers invariably pick used cars as their
first set of wheels.?
?Demographic changes are transforming the auto landscape as baby
boomers age, Gen Y comes of age, and women and minorities gain clout?
By Bill Vlasic
http://www.detnews.com/2003/specialreport/0301/06/d01-52363.htm
b.) Baby Boomers:
?Give them muscle cars in their youth, minivans to carry their kids
and luxury-drenched sport utilities to cushion those middle-aged
years.?
?Demographic changes are transforming the auto landscape as baby
boomers age, Gen Y comes of age, and women and minorities gain clout?
By Bill Vlasic
http://www.detnews.com/2003/specialreport/0301/06/d01-52363.htm
INCENTIVES TO VISIT A DEALERSHIP:
a.) Generation Y ? special trade-in offers.
b.) Generation X ? based on price, special financing offer
c. Baby Boomers ? Rebate offers
?Adults Are Purchasing Cars Based on Desire vs. Need, Study Analyzes
Automotive Purchasing Behavior?
http://www.theautochannel.com/news/2005/05/02/055175.html
BEHAVIOR WHEN BUYING A CAR:
a. Generation X ? Seek fun and variety
b. Generation Y ? Show off their personal style
?Cars for Generation Y Automakers go after young drivers? By Micheline Maynard
http://64.233.187.104/search?q=cache:dcgWB_7VQw0J:www.bayarea.com/mld/cctimes/4960116.htm+%22generation+x%22+%22generation+y%22+car+buyers&hl=en
GENERAL CHARACTER:
a. Generation Y
- ??they crave technology, music and the Internet and they remain loyal to brands?
- They drive used cars and trucks like Mitsubishi and VW.
b. Generation X
- They do not have brand loyalty.
- They drive Pickups and Subarus
c. Baby Boomers
- Status Seekers
- Anxious Achievers
- They drive cars from second hand vehicles, Hondas, to BMWs
?Labeling the American consumer?
http://www.detnews.com/2003/specialreport/0301/06/d05-52450.htm
Search terms used:
"generation y" car service
"generation y" car upgrade repair "generation y" car buyers
"generation x" "generation y" car buyers
"generation y" cars internet customize
I hope these links would help you in your research. Before rating this
answer, please ask for a clarification if you have a question or if
you would need further information.
Regards,
Easterangel-ga
Google Answers Researcher |
