Category: Business and Money > Advertising and Marketing
Asked by: nizaraa-ga
List Price: $2.00
27 Sep 2005 04:03 PDT
Expires: 27 Oct 2005 04:03 PDT
Question ID: 573188
What is the "Boston Matrix" and where can I read more about it?
Re: Boston Matrix
Answered By: hammer-ga on 27 Sep 2005 05:09 PDT
Nizarra-ga, The Boston Matrix is a tool to help corporations analyze their product lines by dividing them into four classifications - Stars, Question Marks, Cash Cows and Dogs. You can read about the Boston Matrix at the Wikipedia. Wikipedia - Growth-share matrix http://en.wikipedia.org/wiki/Boston_matrix Thank you for using Google Answers. - Hammer Search Strategy ----------------- "boston matrix" Additional Information ---------------------------- The Boston Matrix was developed by the Boston Consulting Group. Their website also has information and articles about their technique. Boston Consulting Group Growth-Share Matrix http://www.bcg.com/this_is_bcg/mission/growth_share_matrix.jsp
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