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Q: Boston Matrix ( Answered 5 out of 5 stars,   0 Comments )
Subject: Boston Matrix
Category: Business and Money > Advertising and Marketing
Asked by: nizaraa-ga
List Price: $2.00
Posted: 27 Sep 2005 04:03 PDT
Expires: 27 Oct 2005 04:03 PDT
Question ID: 573188
What is the "Boston Matrix" and where can I read more about it?
Subject: Re: Boston Matrix
Answered By: hammer-ga on 27 Sep 2005 05:09 PDT
Rated:5 out of 5 stars

The Boston Matrix is a tool to help corporations analyze their product
lines by dividing them into four classifications - Stars, Question
Marks, Cash Cows and Dogs.

You can read about the Boston Matrix at the Wikipedia.
Wikipedia - Growth-share matrix

Thank you for using Google Answers.

- Hammer

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"boston matrix"

Additional Information
The Boston Matrix was developed by the Boston Consulting Group. Their
website also has information and articles about their technique.
Boston Consulting Group Growth-Share Matrix
nizaraa-ga rated this answer:5 out of 5 stars

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