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Q: Organic and chemical free skincare/ haircare/ cosmetics market ( Answered,   3 Comments )
Subject: Organic and chemical free skincare/ haircare/ cosmetics market
Category: Health > Beauty
Asked by: pearbear-ga
List Price: $50.00
Posted: 27 Sep 2005 15:26 PDT
Expires: 27 Oct 2005 15:26 PDT
Question ID: 573451
I am doing some marketing research for an online and offline
advertising campaign for a
new company selling organic beauty products, bar but need information
on the buying trends and consumer characteristics in the buying landscape, industry report, most bought
products, typical price range, market segmentation,
market share, leading companies, market forecast...
Subject: Re: Organic and chemical free skincare/ haircare/ cosmetics market
Answered By: bobbie7-ga on 27 Sep 2005 23:45 PDT
Hello Pearbear,

Below you will find the results of my research for information and
statistics regarding the organic personal care market.

According to the report ?The U.S. Market for Natural and Organic
Personal Care Products? by market research publisher Packaged Facts,
the market for natural personal care products reached $5 billion in

Packaged Facts defines the market as including natural and organic
skincare, hair care, oral care and color cosmetic products.

?At $3 billion, skincare is the leading segment of the market, while
haircare has had the strongest growth over the five-year period. By
2009, Packaged Facts projects that the natural personal care market
will climb to $7.9 billion.?

Factors contributing to the strong growth of the market are the aging
baby boomer population and widespread concern about toxic ingredients.

PR Leap: June 2005


The U.S. market for natural and organic personal care products consist
of four categories: Skin care, Hair care, Oral Care, and Cosmetics

Total sales: $5 Billion in 2004
Projected sales:  $7.9 Billion by 2010 

Skincare $3 Billion 2004 
Projected sales: $4.7 Billion by 2010

Hair care $1 Billion 2004 
Projected sales:  $1.7 Billion by 2010

Oral Care in $589 Million 2004
Projected sales: $1 billion by 2010

Color Cosmetics $336 Million 2004
Projected sales: $486 Million by 2010

Potentials in Major Demographic Groups 
- Baby Boomers 
- Teens/Tweens 
- Kids 7 and Under 

?Factors in future growth in natural skincare: 
- Boomers See Wrinkles in Mirror 
- A Stressful, Dirty, Dangerous Environment 
- Prestige Influencing Natural Skincare Image and Vice Versa? 

Hair care 
?Factors in future growth of hair care:
- Healthy Hair Is Beautiful Hair 
- African Americans Seek Gentler Hair care Preps? 

Oral Care 
?Three Principle Segments: 
- Tooth Cleaners and Whiteners 
- Mouthwash 
- Toothbrushes and Floss? 

?Most Players Are Natural HBC Specialists, Not Drug Companies? 

Color Cosmetics Category 
There are four Segments: Face, Eye, Lip, Nail 
Facial Makeup 
Eye Makeup 
Lip Color 
Nail Polish 

?Mass Accounts for Over 40% of Natural Color Cosmetics Sales? 
J&J, Body Shop, Estee are the market leaders
J&J, Tom?s, Woodridge lead in Mass 

The Hain Celestial Group, Inc. 
Net Sales of $544 Million in Fiscal 2004 

Levlad, Inc. 
Levlad?s Sales Estimated at $200 Million 

Para Laboratories, Inc./
Retail Sales of Para Brands Estimated at $29 Million 

Tom?s of Maine, Inc. 
Sales Estimated at $45 Million 

Three Marketers to Watch 
= Kiss My Face Corporation 
= Namaste Laboratories 
= ShiKai Products 

?Most Natural Personal Care Marketers Use Distributors?

The Natural Personal Care Consumer
?Most Households Buy Something Natural, Half Buy Organic? 

The Consumer: Oral Care Brand Use 
?Tom?s of Maine Toothpaste: Skews to Higher Income, Education ?

The Consumer: Color Cosmetics Brand Use 
?Neutrogena Use Split According to Income, Age Whites, Hispanics Stand
Out in Neutrogena ?

The market for natural and organic personal care products is led by
Baby Boomers and Gen-Xers.

?Americans are craving safer, non-chemical-based toothpastes,
deodorants, anti-aging preps, shampoo, makeup, etc.?


Who buys Natural Organic Products 

?Baby boomers started turning 50 in the mid-1990?s and have been
demanding products to help them retain their youth and vitality while
preventing conditions that usually accompany aging. 20% of consumers
are already committed to what they perceive as natural products and
these organic and "natural" personal care buyers are also becoming
more aware of labeling inconsistencies?

?Annual Sales of the Major U.S. "Natural" Personal Care Companies 

$40 - $50 Million - Levlad Inc. (Natures Gate) Aubrey Organics

$30 - $40 Million - Tom's of Maine

$20 - $30 Million - Burt's Bees, Jason Natural Cosmetics

$10 - $20 Million - Kiss My Face, Dr. Bronners, Zia Natural Skincare,
Dr. Hauschka, Avalon Natural Products Inc., Frontier (Aura Cacia

$5 - $10 Million - Abkit Inc. (Camocare), Giovanni Hair Care, Borlind
of Germany Inc., Rachel Perry Inc., Reviva Labs Inc.

$3 - $5 Million - Desert Essence (Country Life), Better Botanicals,
Orjene Company Inc. Masada, ShiKai, Weleda Inc., Pure and Basic
Products, Ecco Bella Botanicals, EO Products, Hain Celestial Group?

Source: Nutrition Business Journal


A report by TNS Media Intelligence/CMR, entitled the US Market for
Natural Personal Care Products, found that ?fruit has proved to be one
of the most popular organic ingredient choices for many personal care
and cosmetic product launches.?

?Iserafini is a range of oral hygiene products available in Italy, and
one of its products is Collutorio Aqua Tangerina, a mouthwash
treatment with tangerine, formulated with mandarin juice and floral

?Tri-son's Distributors under the Mena brand have launched organic
papaya soap with vitamin E, which is said to provide sun protection,
and to make skin healthier, smoother and whiter.?

?Another top ingredient for facial skincare products is wine, but not
just any type of wine, manufacturers are now using different grape
varieties for different benefits.?

Cosmetics Design.


Major players are Johnson & Johnson, Levlad, Burt?s Bees, Tom?s of
Maine, Aubrey Organics, Estee Lauder.

Packaged Facts


Most popular 

The most popular categories of certified organic products at include: Personal Care Items (deodorants,
moisturizers and lotions, soaps, shampoos and conditioners, massage
oils, feminine hygiene products, toothpastes, and cosmetics)



Organic cosmetics are more expensive

According to Jeff Binder, co-founder of, a
Canadian online organic cosmetics store, organic skin care tends to be
made with better ingredients.

?These products contain herbs, oils and juices produced without
synthetic pesticides, fertilizers or genetically modified ingredients.
In other words, they're better for the environment, and they'll leave
less chemical residue on your skin. But they're also quite a bit more
expensive than your average skin care product.?

MACLEANS: January 2005


?Natural and organic cosmetics products are more expensive than cheap,
mass-produced conventional cosmetics products.?

Spirit of Nature


?Because of superior purity, quality and effectiveness, organic
products are more expensive than their mainstream counterparts.?

Saffron Rouge


Cost of organic

?Organic products are more expensive because, at this time, the
ingredients are more expensive, sometimes many times more expensive.
Organic agriculture is more labor intensive, and has to conform to
more stringent regulations.

And research shows that consumers are willing to pay more for organic
because of the perception that it is better quality. The Natural
Marketing Institute estimates the US target market for organic
personal care products at 57 million people or 20 percent of the



U.S. organic personal care target market is now 57 million people

Top 10 Personal Care Categories

Body Lotions & Creams
Facial Lotions & Creams
Oral Care
Bar Soap
Essential Oils
Liquid Soap
Facial Cleansers & Exfoliants
Body Wash & Bath Gels

Source: Natural Foods Merchandiser, June 2003


Use of Organic and Natural Personal Care Products in the General Population

?In the past six months, the percent of people who have bought: 

Natural skin care?34.0%
Natural hair care?32.7%
Natural body care?26.4%
Natural cosmetics?17.7%
Organic hair care?17.0%
Organic skin care?15.5%?

Source: The Natural Marketing Institute, Understanding the LOHAS
Consumer Database, April 2003


Top 5 Most Important Attributes for Personal Care Products

?Nontoxic 64.0%
Not tested on animals 52.8%
Free of chemical residues 47.5%
Biodegradable 46.6%
Vitamin enriched 42.8%?

Source: The Natural Marketing Institute, Understanding the LOHAS
Consumer Database, April 2003

Breakdown of the $4.1 Billion U.S. Natural Personal Care Market in 2002

?Skin care?32%
Hair care?18%
Soap and bath?15%
Oral care?9%
Source: Nutrition Business Journal

Brands Purchased in the Past Six Months:

?Burt's Bees?11.9%
Tom's of Maine?9.0%
Kiss My Face?3.6%
Jason Natural Cosmetics?1.5%
Aubrey Organics?1.2%?
Source: The Natural Marketing Institute, Understanding the LOHAS
Consumer Database, April 2003

2002 Wholesale Totals by Brand

?More than $40 million: 
Levlad (Nature's Gate) Burt's Bees

$30 million to $40 million:
Aubrey Organics
Tom's of Maine 
Jason Natural Cosmetics

$20 million to $30 million:
Dr. Bronner's
Avalon Natural Products
Dr. Hauschka
Kiss My Face?
Source: Nutrition Business Journal

New hope


?Today, many U.S. consumers, especially aging boomers, recognize that
healthy foods, products and dietary supplements are part of a
preventive healthcare package they can take into their own hands. This
demographic of health-seekers is pushing the natural and organics
industry to 10 percent growth annually.?

February 2005: Soap Wire


Two primary characteristics differentiate organic shoppers from all
shoppers: education and place of residence.

?Organic shoppers are more likely to be college graduates and live in urban areas.?



Search terms used: 
Organic personal care market billion
Baby boomers organic personal care market
Trends organic skin care hair care oral care market
Demographics organic personal products

I hope the information provided is helpful!

Best regards,
Subject: Re: Organic and chemical free skincare/ haircare/ cosmetics market
From: entv-ga on 30 Sep 2005 11:03 PDT

You may want to take a look at Neways - a company that manufactures
and markets strictly organic and chemical free skincare, haircare,
cosmetics, etc. It operates using network marketing (I'm not a member,
by the way), and if you search for it on the net, you will come across
a fair bit of information which may be of interest to you for further
research. Although I do not have specific data offhand, you will find
out that this company is growing by leaps and bounds - and that should
give you an indication of where such products are going.


Earth Networks Tv
Subject: Re: Organic and chemical free skincare/ haircare/ cosmetics market
From: whyaduck-ga on 11 Oct 2005 06:12 PDT
OK, just a minute. Technically, all material things on this planet are
made of chemicals. Please try to keep the term "chemical-free" out of
your marketing efforts, and remember, if you do use the term, that
every person who's ever been a high-school and/or college chemistry
student will be laughing at you.
Subject: Re: Organic and chemical free skincare/ haircare/ cosmetics market
From: primavera22-ga on 29 Jan 2006 09:28 PST
This research saved me! I had to update my business plan and was
expecting to do at least 5 hours of clicking. THANK YOU!!!

And just a little comment to whyaduck: 

The industry is using the term chemical-free. It means free of
synthetics - cheap, unhealthy ingredients used to increase profit.
Products made with synthetics pale in comparison to products made with
botanicals. The terms have been adopted by the market but may have to
be cleared with those that have taken chem 101.

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