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Q: Top graduate programs for strategic advertising ( No Answer,   0 Comments )
Question  
Subject: Top graduate programs for strategic advertising
Category: Miscellaneous
Asked by: ridgecliff-ga
List Price: $29.50
Posted: 01 Oct 2005 19:52 PDT
Expires: 31 Oct 2005 18:52 PST
Question ID: 575201
I'm having a hard time finding rankings of the best graduate schools
that focus on the strategic management side of advertising.  I have
found plenty of schools that are well-ranked for the *creative* art
programs, which create the actual advertisement layouts, copy, and
portfolios.  I need to find more graduate-level programs that are
strong in strategy.

The obvious #1 pick is The Adcenter at Virginia Commonwealth
University.  I have also looked at Boston University, Syracuse,
DePaul, and Texas at Austin.   These programs are reputable and
competetive, and that is why I am seeking some more schools to
investigate so I can potentially cast a wider net.

Once again, I'm not after the creative art development programs, but
those that look at branding and positioning of a product, and develop
strategy for advertising campaigns.

Please help me find rankings and reviews of top programs in this field
from reputable sources, such as advertising industry publications
(Adweek, AdAge, BrandWeek...)
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