I'm having a hard time finding rankings of the best graduate schools
that focus on the strategic management side of advertising. I have
found plenty of schools that are well-ranked for the *creative* art
programs, which create the actual advertisement layouts, copy, and
portfolios. I need to find more graduate-level programs that are
strong in strategy.
The obvious #1 pick is The Adcenter at Virginia Commonwealth
University. I have also looked at Boston University, Syracuse,
DePaul, and Texas at Austin. These programs are reputable and
competetive, and that is why I am seeking some more schools to
investigate so I can potentially cast a wider net.
Once again, I'm not after the creative art development programs, but
those that look at branding and positioning of a product, and develop
strategy for advertising campaigns.
Please help me find rankings and reviews of top programs in this field
from reputable sources, such as advertising industry publications
(Adweek, AdAge, BrandWeek...) |