Dpgsom,
According to Nielsen//NetRatings MegaView Online Retail report, the
average order size for online apparel retailers is $44.68. The study
also found that for every dollar spent online, the average
Web-to-store shopper spends $1.60 offline at local retailers.
Therefore, the average purchase size at off-line apparel retailers can
be calculated at $71.48.
Relevant excerpts:
Top 15 Online Retail Categories Based on Average Order Size, February 2005
Product Category Average Order Size (US$)
Computer Hardware 584.47
Event & Movie Tickets 121.60
Automotive 119.23
Office Supplies 102.47
Consumer Electronics 99.12
Child/Baby Care 86.13
Sporting Goods & Outdoor Activities 74.15
Home & Garden 69.99
Shoes & Athletic Footwear 53.14
Flowers, Greetings, & Specialty Gifts 51.61
Computer Software 46.76
Jewelry & Watches 46.62
Health/Wellness/Beauty 45.94
Apparel & Accessories 44.68
Toys, Games & Hobbies 40.41
Source: Nielsen//NetRatings MegaView Online Retail, April 2005
?The study found for every dollar spent online, the average
Web-to-store shopper spends $1.60 offline at local retailers.?
Clickz: April 11, 2005
http://www.clickz.com/stats/sectors/retailing/article.php/3496786
Search terms used:
"Average Order Size" Apparel Retailers
"average transaction OR sale " retail clothing OR apparel
Apparel average sale per customer
average value per receipt
Average transaction value
" average transaction" clothing OR apparel retail
Average transaction size
I hope the information provided is helpful!
Best regards,
Bobbie7 |
Request for Answer Clarification by
dpgsom-ga
on
04 Oct 2005 00:28 PDT
The $1.60 offline to online ratio does not necessarily apply equally
among all product categories (ie apparel and electronics). I would
like a specific metric for offline average order size, that is
specific to the apparel industry.
Thanks
|
Clarification of Answer by
bobbie7-ga
on
04 Oct 2005 06:26 PDT
Dpgsom,
Thank you for your clarification. I will do further research and get
back to you as soon as possible.
--Bobbie7
|
Clarification of Answer by
bobbie7-ga
on
04 Oct 2005 15:38 PDT
Dear Dpgsom,
I have been researching your question for most of the day and I've
only been able to locate not so recent figures. I found recent numbers
for specific stores as well.
?For every dollar spent on apparel online, consumers who visited
online apparel sites spent $2.92 purchasing apparel from catalogs or
bricks and mortar stores.?
Harvard Business School:Working Knowledge
April 15, 2002
http://hbswk.hbs.edu/item.jhtml?id=2883&t=technology
Dollars Spent Offline for Every Dollar Spent Online by category
Category: Clothing/Apparel
Q2 2000 $1.92
Q1 2000 $2.53
Q4 2000 $2.92
E-commerce Guide: October 12, 2000
http://www.ecommerce-guide.com/news/trends/article.php/483681
Anthropolgie
Customers spend an average of $80 per visit
http://www.entrepreneur.com/article/0,4621,310561-3,00.html
Coldwater Creek
Coldwater Creek?s average apparel purchase is $100 in the retail channel.
http://72.14.207.104/search?q=cache:QrtgVjJzF30J:sidoti.com/reports/REPORT/out/CWTR%2520rpt%252012%252008%252003.pdf+++%22average+apparel++purchase+&hl=en
The average shopper at Kmart spends about $38 per visit,
http://www.marshall-mn.org/EconomicDevelopment/highprofile.htm
Here?s an outdated figure from 1995
?The average purchase in most retail apparel stores is just $50?
http://www.inc.com/magazine/19950315/2555.html
I hope this helps!
--Bobbie7
|
Request for Answer Clarification by
dpgsom-ga
on
06 Oct 2005 09:48 PDT
Hi Bobbie,
Thanks for your efforts thus far. I really need an exact Figure like
the one from Inc.com -- but the data needs to be recent. I can be a
little more flexible on the date range that would be acceptable. Any
Industry average order size after 2001 will work.
Thanks,
David
|
Clarification of Answer by
bobbie7-ga
on
06 Oct 2005 10:19 PDT
Dear David,
I will continue to search; however I am not very optimistic. I did
over six hours of research on Tuesday. Yesterday I tried to find more
information for over two hours without any luck. I'll resume my
search and hopefully I will discover more numbers for you.
Thank you for your patience,
Sincerely,
Bobbie7
|
Clarification of Answer by
bobbie7-ga
on
06 Oct 2005 15:46 PDT
?The average order size for apparel sites is $81.10?
Source: Shop.org and BCG, the State of Online Retailing, April 2000.
http://www.techupdate.com/techupdate/stories/main/0,14179,2642829-1,00.html
According to numbers by Harris Interactive:
For every dollar spent online on apparel 2Q2000, $1.92 was spent offline.
For every dollar spent online on apparel 2Q2000, $2.53 was spent offline.
http://www.ecommerce-guide.com/news/trends/article.php/483681
Using the above figures, the average order size spent on apparel
offline was between $155.71 and $205.18
David,
I did extensive research and unfortunately, I did not find more recent numbers.
In any case I hope these figures are helpful.
Best regards,
Bobbie7
|
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