Dear porpon2007-ga
I have found a 28 page case study which I believe will give you some
good information. In fact, it is the most comprehensive source of
information I have been able to find.
Blackwell Publishing produce a Contemporary Strategy Analysis.
http://www.blackwellpublishing.com/grant/cases/sample_cases.htm
One sample case is ?Richard Branson and the VirginGroup of Companies in 2004?
http://www.blackwellpublishing.com/grant/docs/15Virgin.pdf
It discusses the history and development of Virgin, and then examines
the Virgin Group of Companies in 2004. There are tables, details of
financial performance, and ownership structure diagrams.
This is a very brief extract.
?The Virgin group is not a single corporate entity. The Virgin
companies comprise several holding companies and over 200 operating
companies, most of which are based within Britain. The equity owned by
Branson, both individually and through a series of family trusts, is
held by Virgin Group Investments Ltd. The linkages between the
companies include: the common use of the Virgin trademark, Branson?s
role as shareholder (both directly and indirectly through the trusts),
Branson?s role as chairman of the companies, and Branson?s management
role, which is primarily in publicity, public and government
relations, and appointing senior executives. The Virgin empire comprises those
companies which were wholly or majority owned by Branson and those in which
Branson held a minority equity stake.?
From the information supplied in the report, you will be able to
identify further Google search terms to gather extra information on
individual companies within the group.
I hope this answers your question. If it does not, or the answer is
unclear, then please ask for clarification of this research before
rating the answer. I shall respond to the clarification request as
soon as I receive it.
Thank you
answerfinder
Search strategy
virgin "corporate structure"
://www.google.co.uk/search?hl=en&q=virgin+%22corporate+structure%22&btnG=Google+Search&meta=
"Virgin Group Investments "
://www.google.co.uk/search?q=%22Virgin+Group+Investments+%22&btnG=Search&hl=en |