Hello, shuga-ga,
After a comprehensive search of internet usage in Germany, the UK,
France, Denmark and Spain, I have found a lot of useful information
for you. Please bear in mind that there is some variation in the
statistics, depending on the source cited. Differences in article
dates, as well as the source location, can result in a slight change
in numbers. In some cases, I have cited more than one source to
provide more complete information. Also, much of the information for
the various countries comes in snippets rather than a comprehensive
overview, since internet usage data is still somewhat scarce for
particular countries. Where country-specific information is lacking,
some of the generalized information I have included should offer some
help.
Germany
General information:
“Germany has the highest number of Internet users in Europe,
according to the latest research from NetValue.” At the end of March,
there were 16.3 million Internet users in Germany, compared to 15.9
million in the UK, 11.4 million in France, and 7.8 million in Italy.”
Read “Germany Has The Most Internet Users in Europe” at
http://www.canvasdreams.com/viewarticle.cfm?articleid=1210
“By 2004, eMarketer estimates that Germany will account for nearly
one in five of Europe's 221 million internet users.” See “Internet
Users in Europe.” Global Reach (5/8/2002)
http://www.glreach.com/eng/ed/gre/080502.php3
Age of users
A new study by Forsa, a German social research and statistical
analysis firm, found that 40 percent of Germans over the age of 14 are
online. Twenty percent of those surfers are 50 or older. See “Forty
percent of teen, adult Germans online.” OnlineJournalism.com
(7/11/2001) at http://www.ojr.org/ojc/topics/brief.php?briefID=13429
“The research also indicates that it is younger women, who are using
the Internet the most, except in Germany, where women over the age of
50, spend over 9 hours online each month.” Read “More European Women
Online.” Jupiter Research (3/21/2002) at
http://www.nua.com/surveys/index.cgi?f=VS&art_id=905357772&rel=true
Gender of users
“Germany also shows a higher percentage of male Internet users with
60 percent of German men online compared to 40 percent of women. Read
“Germany has the most Internet Users.” NetValue (2001) at
http://www.nua.com/surveys/index.cgi?f=VS&art_id=905357987&rel=true
“At the end of 2001, Germany already had a total of about 30
million Internet users, and the proportion of women users had
increased from 30 per cent to 47 per cent within a year.”... Read “The
Internet in Germany.” Goethe Institut Inter Nationes (2002) at
http://www.goethe.de/kug/mui/int/ein/enindex.htm
Education of users
Among highly educated IT and telecom experts surveyed, more than
50% “said they used the Internet every day in search of information.”
See “Frequent German net users head online for info.”
OnlineJournalism.com (6/20/2001)
http://www.ojr.org/ojc/topics/brief.php?briefID=14381
Germans with a “low level of education are more likely not to have
Internet access, according to a study by TNS EMNID cited by
Europmedia.” Read “Half of Germans Shun Internet Access,” by Alex
Ulmanu. OnlineJournalism.com (6/5/2002) at
http://www.ojr.org/ojc/topics/brief.php?briefID=33108
Income level of users
“Poor” Germans are more likely not to have Internet access,
according to a study by TNS EMNID cited by Europmedia.” Read “Half of
Germans Shun Internet Access,” by Alex Ulmanu. OnlineJournalism.com
(6/5/2002) at http://www.ojr.org/ojc/topics/brief.php?briefID=33108
UK
Age of users
“..users 15-and-under make up 7.9 percent of the U.K. Net
population, while, at the other end of the age scale, 'silver surfers'
(65-plus) account for 5.2 percent.” Refer to “UK: 14 Million Brits
online from home during July.” OnlineJournalism.com (8/22/2001) at
http://www.ojr.org/ojc/topics/brief.php?briefID=12118
“Home users of Internet chat services in the UK doubled in the past
year from 487,000 to over 900,000, according to NetValue. Over 51,000
of those online chatters are under the age of 15. About a quarter of
UK chat users are aged between 15 and 24 while about 30 percent are
aged between 25 and 34. A further 30 percent are between 35 and 44.”
Read “Spain Leads the European Online Chat Market.” NetValue
(3/23/2001) at http://www.nua.com/surveys/index.cgi?f=VS&art_id=905356586&rel=true
Gender of users
UK – 61.3% male, 38.7% female. Refer to the chart
http://www.is.co.za/webstats/
More than 14 million users of the Internet logged on from home
during July, and 59 percent of these users were male, according to a
report from NetValue. Refer to “UK: 14 Million Brits online from home
during July.” OnlineJournalism.com (8/22/2001) at
http://www.ojr.org/ojc/topics/brief.php?briefID=12118
Income level of users
“Most British Net surfers are low income users, according to a
report from panel-based research company NetValue. More than a quarter
of UK users earn less than £600 ($846) per month. Those earning £4,000
($5,643) a month make up just 8.3 percent.” See “Home Internet Use in
UK Higher in Low Incomes,” by Alex Ulmanu. OnlineJournalism.com
(5/24/2001) at http://www.ojr.org/ojc/topics/brief.php?briefID=15743
Education of users
'The U.K. Internet is no longer a hobby for a sophisticated, wealthy
and educated male elite. The U.K. Internet has become a truly mass
information, communications and entertainment medium.' Reeve added
that Internet usage by blue-collar and manual workers is the fastest
growing group online. Read “Survey: More UK Women Use the Internet.”
OnlineJournalism.com (12/14/2000) at
http://www.ojr.org/ojc/topics/brief.php?briefID=20911
Spain
General information:
“28% of Spanish adults went online last year (2001),” but the
Spanish government promises Internet access will be available to all
Spanish citizens by 2004. See “Government Promises Internet for All by
2004,” by Alex Ulmanu. OnlineJournalism.com (6/4/2002) at
http://www.ojr.org/ojc/topics/brief.php?briefID=31874
Age of users
In terms of age, more than half of the new users are between 25 and
34 years old. This age slot represented just 28.7 per cent of the
total last year. See “Spain Registers a New Internet User Every Three
Minutes.” Europmedia.net. (10/8/2001)
http://www.europemedia.net/shownews.asp?ArticleID=5036
Gender of users
In Spain, nearly 64 percent of males are online compared to just 36
percent of women. Read “Germany has the most Internet Users.” NetValue
(6/23/2001) at http://www.nua.com/surveys/index.cgi?f=VS&art_id=905357987&rel=true
“According to the latest figures from MMXI Europe, Internet use in
Spain is still a male-dominated activity, with women making up only 30
percent of home Internet users.” Read “Internet Use Varies Across
Europe.” Online Recruitment (1/2001) at
http://www.onrec.com/content2/news.asp?ID=300
Spain added 717,000 home internet users during the first six months
of 2001, according to a study by Net Value. Almost three new users per
minute, therefore, were registered, representing an increase of 24.5
per cent from last year. Of those registered, 71 per cent are women,
which could anticipate an eventual gender balance amongst users, since
women currently represent 32.7 per cent of the internet population.
See “Spain Registers a New Internet User Every Three Minutes.”
Europmedia.net. (10/8/2001)
http://www.europemedia.net/shownews.asp?ArticleID=5036
France
Age of users
57 percent of the French surfers are between 15 and 34 years old
(February 2002 figures by Ipsos)
Read “Internet in France.” Embassy of France in the United
States(6/20/2002) http://www.info-france-usa.org/atoz/internet.asp
Gender of users
France – 67.1 % male, 32.9% female. Refer to the chart
http://www.is.co.za/webstats/
Income level of users
Fifty-six percent of those with Internet access are employed in
higher management jobs and over
half of those with access are high-earners. See “France Still Lags
in Internet Use.” Europemedia
(8/22/2001) at http://www.nua.com/surveys/index.cgi?f=VS&art_id=905357112&rel=true
Denmark
General information:
“More than half of Danish families have access to the Internet at
home, according to the latest figures from Denmark's National
Statistics Office. The data showed that 55% of all families, and 75%
of all couples with children, had Net connections at home. Couples
without children fell to 55%. Out of the 5.3 million people in the
country, 60% have access to the Internet at home and 72% can surf from
either home or at work.” From “Denmark: More than Half of Population
Online,” by Eliza Gano. OnlineJournalism.com (11/8/2001) at
http://www.ojr.org/ojc/topics/brief.php?briefID=9367
Gender of users
… “a high proportion (42 percent) of Denmark's online population
is female….” Read “Internet Use Varies Across Europe.” Online
Recruitment (1/2001) at http://www.onrec.com/content2/news.asp?ID=300
For more information about internet use in Denmark, refer to
“Swedes, Danes and Dutch Lead European Usage,” by Robyn Greenspan.
(5/9/2002) at http://cyberatlas.internet.com/big_picture/geographics/article/0,,5911_1107211,00.html
General information on age, education level and gender of European
internet users:
A general gender breakdown chart for European online users can be
found on the Netstatistica site at
http://www.netstatistica.com/reports/europe/demographics/may2002/
“Reineke Reitsma, an analyst at Forrester, said that in 1999 only
19% of European consumers (aged over 16) regularly accessed the
internet. By 2001, this figure had doubled to 39%. Half of this 39%
are under 35-years-old, and the medium is well within the domain of
the ‘well-educated’.” Read “Online Users Set To Hit 200 Million,” by
Hannah Sturgeon. Digital News (8/24/2002)
http://europe.advantage.msn.com/flattened/10124811-8497-418B-B8D3-6920D0A98845.asp#news3
“Teenagers account for 12 percent of the European online population
and they are spending more and more time online. In June those aged
between 12 to 17 spent an average of nearly eight hours online. Since
January 2001, this is an increase of two hours in the UK and France
and three hours in Germany.” Read “European Teens Increase Web Usage.”
Jupiter Communications (8/3/2001) at
http://www.nua.com/surveys/index.cgi?f=VS&art_id=905357048&rel=true
“And the survey says...Adults between the ages of 25 and 49 form the
largest Internet-user demographic. The survey by Media Metrix Inc. of
New York, which was based on Internet users in the United States,
Australia, Canada, France, Germany, Britain and Japan…”See “25-49 Age
Group are Biggest Net Users,” by Jim Woo. OnlineJournalism.com
(6/13/2000) http://www.ojr.org/ojc/topics/brief.php?briefID=25418
Also read:
“Web Usage by European Women Increases.” Web Projects (3/22/2002) at
http://www.webprojects.co.uk/news.php?news=29
For general information on internet statistics around the world,
please visit:
Cyberatlas at http://cyberatlas.internet.com/
Neilsen/NetRatings at
http://www.nielsen-netratings.com/hot_off_the_net_i.jsp
European Internet Stats at
http://www.altevie.net/mediagraphix/europeaninternetstats/
I hope this information gives you a good start!
umiat-ga |
Clarification of Answer by
umiat-ga
on
28 Aug 2002 11:50 PDT
Shuga-ga
I am sorry to say that you simply will not find the exact breakdown
of internet usage statistics for income levels that you desire for the
amount of money you are willing to pay. The type of exact information
you want is available for a hefty price, however. Forrester Research
is an example of a company that offers reports that will breakdown
internet usage demographically. One such report, out of many that they
offer, is the “Germany 2001 Data Overview” for $4,995.00. It will
provide you with statistics including online usage and behavior. They
have a wealth of reports covering most countries at
http://www.forrester.com/home/0,6092,1-2,FF.html
Another source of demographics is from NetValue.com. at
http://www.netvalue.com/ . You can order the monthly NetValue Internet
Overview, with subscription prices starting at 1000 Euros.
For general public use, however, I did find a good statistical chart
from NetValue that breaks down internet usage by gender, age and
occupation for all the countries you have requested except Denmark. It
will not give you exact income levels!
To get to the article:
Go to http://www.netvalue.com/ . Click on the Press Room Tab at the
top of the page. Scroll down until you find the article “NetValue
Study on: US and European Internet Usage” (February 23, 2001)
For earlier statistics, not including Denmark, scroll down to
“NetValue Reveals Latest Internet Statistics and First Ever Results in
Mexico (August 2000).
Another report from NetValue, which includes Denmark, as well as the
other countries you have requested, gives information on age and
gender, but nothing about income levels.
Again, go to http://www.netvalue.com/ , Click on the Press Room Tab,
scroll down until you find the article “NetValue Releases Internet
Statistics and First Ever Panel Results in Spain” (November 2000).
A more recent report which includes Denmark (but nothing about
income) is also by NetValue at
http://www.netvalue.com/blink/blink_int0601.htm#1
Income level and internet usage for Denmark is still scarce after
another 3 hours of searching. Here is one snippet:
“Internet penetration in households is strongly affected by
household income. The difference between Internet access in households
belonging to the lowest and highest income quartiles is highest in the
United States and lowest in Denmark” “The share of adults using the
Internet from any location is also increasing rapidly, and more than
half of the adult population now use the Internet in Sweden (68%),
Denmark (62%), Finland (54%) and Canada (53%). Apart from Denmark, the
share of Internet users is highest in those countries with a
relatively lower average Internet price basket over the 1995-2000
period.” From “Access to and use of the Internet by Households and
Individuals.” (2001) at
http://www1.oecd.org/publications/e-book/92-2001-04-1-2987/B.5.2.htm
From the above, you might extrapolate that internet usage in Denmark
is spread quite evenly among economic levels, as compared to other
countries (such as the US.)
You might be able to find some outdated figures about Denmark in a
1997 IT report at http://www.fsk.dk/fsk/publ/1998/itfigures/indhold.htm
Well, this has required many hours of research. I cannot do any
better than this. I hope you can compile enough information from these
figures without having to pay several thousand for a private research
report.
Good Luck!
umiat-ga
|
