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Q: Mobile Phone Usage and Trends in Spain, esp. amongst young people ( Answered 4 out of 5 stars,   0 Comments )
Question  
Subject: Mobile Phone Usage and Trends in Spain, esp. amongst young people
Category: Business and Money
Asked by: harryfathom-ga
List Price: $50.00
Posted: 09 Oct 2005 12:58 PDT
Expires: 08 Nov 2005 11:58 PST
Question ID: 578239
What are the interesting (exciting) trends in how young Spanish people
are using mobile-phones?  Ideally something to do with content or
services, rather than just communications and messaging.  My client is
a sports company launching a mobile-portal in Spain, and they want
some interesting, characterful info about the marketplace.
Ideally the answerer will be Spanish, or know the market well. 
Certainly will need to be able to read Spanish.  Please supply as much
info as possible, with images if possible, and sources (incl
weblinks).
Answer  
Subject: Re: Mobile Phone Usage and Trends in Spain, esp. amongst young people
Answered By: bobbie7-ga on 09 Oct 2005 15:45 PDT
Rated:4 out of 5 stars
 
Hello 


Spanish mobile phone users prefer SMS, videos and video voice mail.
The study reveals that users want more control over their mobile
experience and want tools that facilitate and improve their life.

Excerpt:

?Los Usuarios De Movil Españoles Prefieren Los Servicios De Mensajeria
Instantanea, Video Portal Y Video Voice Mail
El estudio revela que los usuarios demandan más control de su
experiencia móvil y apuestan por aquellas herramientas que les
faciliten y mejoren su vida.?
http://www.portalgsm.com/noticia_extendida/1206_0_8_0_C/


Trends and services in Mobile phones in Spain:

Movistar Emoción

Real Madrid (Spanish Soccer Team) Content: Videos, Photos and News
Alerts: Interviews, current games, results, classification and tickets
http://www.realmadrid.es/articulo/rma2691.htm


--------------------------------------------------------


Top 10 Mplay 
Download music to your cell phone (MP3 quality)
http://www.movistar.es/emocion/musica/mplay/mplay.htm


--------------------------------------------------------
		
Fan Area

For your favorite artist you get:
Biography
Video clips
Concert information

Artists:

Alejandro Sanz 
Chayanne 
Carlos Baute
David Bustamante  
Avril Lavigne
Robbie Williams  
Fran Pera
Rosa 
Estopa
Kylie 
Pastora
Justin Timberlake 
David Bisbal
Chenoa 
Mago de Oz
Tiziano Ferro 
Jamelia
Beyoncé 
Andy&Lucas
Los Suaves 
Outkast
Natasha St-Pier 
El canto del loco
David Civera 
Camela
Hombres G 
Alex Ubago
Elvis Presley 
Amaral
José Andrea 
La Oreja de Van Gogh
Medina Azahara 
Keane   
http://www.movistar.es/emocion/musica/fanarea/fanarea.htm

--------------------------------------------------------

Dedications:
Send a song to someone with a personal message
http://www.movistar.es/emocion/musica/dedicatorias/dedicatorias.htm

--------------------------------------------------------


Receive  a MMS with a Pink Panther Video clip every Tuesday on your cell phone

Get a MMS with a Dilbert Comic Strip three times a week on your cell phone.
( Monday, Wednesday and Friday)

http://www.movistar.es/novedades-promo/tirascomicas.htm
 
--------------------------------------------------------

Ya Voy ( I?m coming)

Your callers can listen to music or jokes instead of the classic
ringing sound when they call you.
http://www.movistar.es/emocion/musica/yavoy/yavoy.htm

--------------------------------------------------------

Top 40
Get important music news and images daily .
http://www.movistar.es/emocion/alertas/musica/los-cuarenta.htm

--------------------------------------------------------

Send a text message to 404 to receive news about your favorite artist,
concerts and events
http://www.movistar.es/emocion/alertas/musica/actulidad-musical.htm


--------------------------------------------------------


Receive the latest news about the Reality TV Show Operation Triunfo 4.

Videos, music images?
http://www.movistar.es/ot/index.htm


--------------------------------------------------------

SMS Mobil Phone Alert Service

Topics

Daily Weather information
Daily Horoscope
Lottery ? Get the winning numbers
Soccer
Real Madrid Soccer Team
Quotations and phrases.
Jokes
http://alertas.terra.es/KAPPortal/portal

--------------------------------------------------------


Download games and win prizes
http://www.juegos.movistar.es/ComunidadesJuegos/WebCtrl?action=marco&area=promociones/promociones&alto=500

--------------------------------------------------------

Gaming Community
http://www.juegos.movistar.es/ComunidadesJuegos/WebCtrl

--------------------------------------------------------


SMS Sorpresa (Surprise)
Send a message and hide your identity.
No one will know who sent the message.
http://www.movistar.es/particulares/flotantes/comandos.htm


--------------------------------------------------------

Send animated postcards
http://www.moviles.terra.es/postales/home.php

--------------------------------------------------------

Enjoy Soccer Goals 

Receive a video clip of the soccer goals, goalie information and
minute by minute results of the game.
http://www.movistar.es/novedades-promo/disfruta-futbol.htm

--------------------------------------------------------


Movilfoto Service
http://www.movistar.es/novedades-promo/fotoprix.htm


Develop pictures taken with your cell phone, a service offered by
Movistar and Fotoprix.
Different formats; postcards, stickers and classic prints.
http://noticias.hispavista.com/internet/20050928174257/Empresas-Movistar-Fotoprix-y-Latinia-lanzan-el-servicio-Movilfoto-para-revelar-y-recibir-fotografias-hechas-con-movil/

--------------------------------------------------------


Shopping
Offers, flowers, tickets, technology,
http://www.movistar.es/emocion/lomasutil/entradas/entradas.htm


--------------------------------------------------------

Cerca de ti

Find: Parking, discotheques, gas stations, theatres, drug stores,
subways, post office, museums, and hospitals.
http://www.movistar.es/emocion/lomasutil/cerca/cerca.htm


--------------------------------------------------------

Organize a trip
Destinations, Hostels, Shops, Restaurants, Hotels, Beaches,
http://www.movistar.es/emocion/lomasutil/viajes/viajes.htm

--------------------------------------------------------


Health ? Get your Bio-Rhythm
http://www.movistar.es/emocion/lomasutil/salud/salud.htm

--------------------------------------------------------

Localizame Service
You can locate and be located by the people who you choose.
 
http://www.localizame.movistar.es/

Examples
Anywhere in Spain as long as your cell phone is turned on.
- Gives you the name of the street and Postal Code
http://www.localizame.movistar.es/informacion/que-es.jsp

--------------------------------------------------------

Vodafone live 

MobuzzTV provides television content to Vodafone in Spain.

VODAFONE Spain,  offers "24 Conspiración", based on the TV series 24 
hours with Kiefer Sutherland.

http://www.vodafone.es/Vodafone/LaCompanya/NotaSalaPrensa/0,3203,23515,00.html

--------------------------------------------------------

Search terms used: 
Contenidos España Movistar Terra Vodaphone
Contenidos España Móviles
Servicios OR contenidos Móviles  site:.es
Españoles contenidos populares para los jóvenes en su celular OR móvil

I hope the information provided is helpful!

Best regards,
Bobbie7

Clarification of Answer by bobbie7-ga on 11 Oct 2005 07:10 PDT
Additional information that may interest you:


Spain: Cheating by cell phone took to pass their drivers test.


?100 driving schools have been closed pending investigation in 19
Spanish provinces, because people taking the theory part of their
driving test avec been caught cheating with the help of their mobile
phones.?

?Apparently all you had to do was key in the reference number of the
exam you were doing in the multiple choice paper and your carefully
concealed phone would vibrate once if the answer was A, twice for B,
three times for C.?

Smart Mobs: May 05, 2005
http://www.smartmobs.com/archive/2005/05/05/12000_cheat_on.html
 

-----------------------------------------------


?The bulk of SMS traffic is generated by young people. Currently, the
major operators are beginning to push data services.?

(?) 

?The Mobinet index places the Spanish youth market at 11th in the
world for mobile data service adoption, with SMS-based information
services leading the way, followed by e-mail access and photo
messaging. Spain also placed 11th in the adoption of multimedia
phones. The study placed the country level with China and just ahead
of the US in photo-messaging use.

The Netsize Guide 2005 reports that peer-to-peer SMS grew by 25
percent in 2004. Telefonica forecasts data services will grow by 300
percent in 2005. Besides 3G services, number portability was also
launched during 2004.?

Market Update: Spain May 12, 2005
http://www.ericsson.com/mobilityworld/sub/articles/other_articles/05may12


-----------------------------------------------


The M-Trends study on mobile lifestyle trends among youth in Spain
provides clients with key insights that empower them to optimize the
results of their brands, products and mobile communications campaigns
and services within youth target markets.

Youth Marketing Research Report: Mobile lifestyle segments
(30 pages)
May 2004

Download here:
http://64.62.135.184/random/files/m-trends_sample_lowres.pdf


-----------------------------------------------


?Twenty one million SMS are sent in Spain daily at this writing."

'Big Brother' prompted 1.3M SMS on the last day of the show,
generating revenues of over 1.2 million euros. o 'Operación Triunfo'
(Spanish version of 'Pop Idol') generated SMS revenues of nearly
200,000 euros every week the show was on the air. In Spain, over 100
million SMS are sent per month in chat services.?

http://www.soluziona.com/htdocs_en/areas/consultoria/interes/articulos/boom_sms.shtml
harryfathom-ga rated this answer:4 out of 5 stars
Thank you Bobbie7 -- the answer was very helpful.  Thanks.

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