I want to find out how much publicity in dollar terms each of Sir
Richard Branson's publicity stunts were worth in terms of generating
media - press, TV, radio, internet - coverage (ie the equivalent value
in advertising dollars that he didn't have to spend by creating a
publicity stunt such as when he dressed up as a bride etc etc) for
each of his companies ie Virgin Cola, Virgin Atlantic (as many as
possible of his companies, please) in different countries when he's
launched them and/or introduced some new product variation.
There may be some sort of list of the value of this publicity, perhaps
from a PR magazine?
Thank you!
Cheers,
Elizabeth

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Clarification of Question by cyberchick-ga on 14 Oct 2005 00:55 PDT

I want to find out how much publicity in dollar terms Richard
Branson's publicity stunts have been worth in terms of generating
media - press, TV, radio, internet - coverage (ie the equivalent value
in advertising dollars that he didn't have to spend by creating his
publicity stunts such as when he dressed up as a bride etc etc).
There may be some sort of list of the value of this publicity, perhaps
from a PR magazine?
Thank you!
Cheers,
Elizabeth