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Q: Marketing Imported Surfboards in Australia ( No Answer,   1 Comment )
Subject: Marketing Imported Surfboards in Australia
Category: Sports and Recreation > Outdoors
Asked by: amiel-ga
List Price: $100.00
Posted: 16 Oct 2005 04:42 PDT
Expires: 15 Nov 2005 03:42 PST
Question ID: 580882
I have the Australian distribution rights for an epoxy surfboard line
manufactured out of China The boards are custom made(hand crafted) and
are well made, aestheticly appealing and perform well. The only
competitor is a brand called Surftech who trade under the name NSP-
New Surf project.There product is a pop out i.e not hand shaped.
My question is multi fold in list format and in no particular order:

1. What is the best way to market this new product?
2. Can I sell to the retailers as well as one at a time on the
internet? If By internet what is the best way to market them? ie. Ebay
store or independent website.
3.What is the general profit margin selling to surfboard retailers.
4. What incentives could I give stores in order to get them to carry
this product that will set me aside from the competition.
5. Am I better off to market them to retailers at a lesser price than
competitors for similar but not as good a quality/product or the same
6. Where would I get a list of the major surfboard stores/ retailers?
7. If I put a rough web site together is there a way to promote it to major buyers?
8. Are there any national sports shows in Australia and what are they?
9. Where would be the best places to advertise?
10. What is the total market for surfboards by state and the
demographics of purchasers?
11. Statistics of sales of imported surfboards versus no imported surfboards?

Hopefully someone will take this on! A good tip for the right info!
There is no answer at this time.

Subject: Re: Marketing Imported Surfboards in Australia
From: surfobsessed-ga on 27 Nov 2005 19:52 PST
Just what we need.  More surfboard manufacturing going to china... Not
like I can get a decent profit margin as it is.  Traitor.

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