Marketing Imported Surfboards in Australia
Category: Sports and Recreation > Outdoors
Asked by: amiel-ga
List Price: $100.00
16 Oct 2005 04:42 PDT
Expires: 15 Nov 2005 03:42 PST
Question ID: 580882
I have the Australian distribution rights for an epoxy surfboard line manufactured out of China The boards are custom made(hand crafted) and are well made, aestheticly appealing and perform well. The only competitor is a brand called Surftech who trade under the name NSP- New Surf project.There product is a pop out i.e not hand shaped. My question is multi fold in list format and in no particular order: 1. What is the best way to market this new product? 2. Can I sell to the retailers as well as one at a time on the internet? If By internet what is the best way to market them? ie. Ebay store or independent website. 3.What is the general profit margin selling to surfboard retailers. 4. What incentives could I give stores in order to get them to carry this product that will set me aside from the competition. 5. Am I better off to market them to retailers at a lesser price than competitors for similar but not as good a quality/product or the same price. 6. Where would I get a list of the major surfboard stores/ retailers? 7. If I put a rough web site together is there a way to promote it to major buyers? 8. Are there any national sports shows in Australia and what are they? 9. Where would be the best places to advertise? 10. What is the total market for surfboards by state and the demographics of purchasers? 11. Statistics of sales of imported surfboards versus no imported surfboards? Hopefully someone will take this on! A good tip for the right info!
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Re: Marketing Imported Surfboards in Australia
From: surfobsessed-ga on 27 Nov 2005 19:52 PST
Just what we need. More surfboard manufacturing going to china... Not like I can get a decent profit margin as it is. Traitor.
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