Thank you for your question.
I located and consulted with Economic Research Institute via its
sister company salaryexpert.com, with whom I negotiated a custom
salary report for your exact organization type. According to their
website, (www.erieri.com), "corporate managers, over 80 percent of the
U.S. Fortune 500 companies, federal and local courts, and practicing
consultants rely on ERI research products to set wages, salary
structures, executive compensation, cost-of-living allowances, and
Given your organization's initial financial level, representative
Heidi advised that the report be structured around a baseline of $5
million in revenue.
The report is below. If you need any additional clarification, please
don't hesitate to ask. Thank you!
October 19, 2005
Google Answers Question 581423
Setting pay at start-up organizations can be difficult. There are many
constraints that make it challenging to pay executive employees what
they may consider a reasonable return for their efforts. In many
cases, extra money needs to be retained in the company just to keep it
solvent. The owner often takes little or nothing out of the company.
In the future, the owner may wish to make up for past
under-compensation by paying out more than the reasonable compensation
level for some time period when the company proves to be profitable.
Or employees may be rewarded with stock options or percentages or
gross revenue from successful ventures, in order to make up for past
That being said, competitive labor market levels as of October 19,
2005 for an organization in the Motion Picture Production Industry
with annual revenue of $5 million are as follows.
Position: Chief Executive Officer
US National Average Base Salary*: $226,098
Alternate Titles: CEO; Chairman of Board & CEO; General Manager; President
Overview: Plans, develops, and establishes policies and objectives of
organization in accordance with board directives and corporation
charter. This is the top executive and principal organization leader
in the organization. Title practices among companies vary; depending
on the organization the position may have the title of Chairman of the
Board & Chief Executive Officer, Chief Executive Officer, Chief
Executive Officer & President, President, General Manager, or other
combinations. However, this position is distinguished from others in
that it is the top ranking executive and, in most cases, is the
highest paid executive in the organization. Reports to the board of
directors and often is a member of the board.
Position: Vice President Planning and Development
US National Average Base Salary*: $128,880
Long-Range Planning Executive; Planning & Development VP; Planning Top
Exec Long-Range; Strategic Top Planning Executive; Top Long-Range
Planning Exec; Top Strategic Planning Executive
Develops company objectives, develops strategic plans, and identifies
company strengths and weaknesses, in order to achieve business
opportunities, growth, and financial profitability, in concert with
other top management members. Typically reports to CEO and has
directors and managers reporting to this position.
Position: Vice President Product Development
US National Average Base Salary*: $107,003
Chief Product Development Officer; Head of Research & Development;
Product Development Top Officer; Top Product Development Officer; Top
Research & Development Office
Directs and coordinates all activities concerned with research,
development, and marketing of new or improved products, processes and
services. Typically reports to the Chief Executive Officer or Top
Operations Officer, and Director Research & Development reports to
Position: Vice President Advertising
US National Average Base Salary*: $86,783
Alternate Titles: Advertising Top Officer; Chief Advertising Officer;
Top Advertising Officer. Overview: Counsels and coordinates all
organization divisions as to means of obtaining maximum advertising
effectiveness in creating consumer demand. Aids marketing personnel in
all divisions in developing marketing plans, and in the creation of
advertising themes, development of programs, and selection of media.
Typically reports to the Top Marketing and Sales Officer and has
Director Advertising reporting to this position.
Position: Vice President Legal
US National Average Base Salary*: $118,951
Alternate Titles: Chief Legal Officer; Legal Top Officer; Top Legal
Officer. Overview: Directs and coordinates legal activities of an
organization. Provide management with guidance in identifying the
critical problems to which the application of legal principals to
yield the greatest opportunities for minimizing risks and maximizing
profits. Typically reports to Chief Executive Officer and has director
level personnel reporting to this position. To carry out the
responsibilities at this level requires a graduate degree from an
accredited law school.
Position: Vice President Finance
US National Average Base Salary*: $169,469
Alternate Titles: CFO; Chief Financial Officer; Financial Top Officer;
Top Financial Officer. Overview: Directs and coordinates company's
financial affairs according to financial principles and government
regulations. Establishes major economic objectives and policies for
the company. Directs and prepares financial analyses of operations for
guidance of management. Typically reports to Chief Executive Officer
or Chief Operations Officer and director level personnel report to
* US National Average Base Salary is the basic rate of pay and does
not include bonuses or other forms of incentive pay.
Source: Compensation survey data courtesy of ERI Economic Research
Institute (www.erieri.com). ERI?s Salary Assessor survey software
provides competitive salary survey data for more than 5,000 positions
in 7,000 locations.