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Subject:
Yellow Pages Ad Testing
Category: Business and Money > Advertising and Marketing Asked by: moistlotus-ga List Price: $25.00 |
Posted:
22 Oct 2005 10:02 PDT
Expires: 21 Nov 2005 09:02 PST Question ID: 583496 |
where can I find real examples/ side by side comparisons of yellow pages ads that were tested in A/B splits with one ad outperforming the other? I want to SEE the ads that won and lost and I want to know who conducted the test. | |
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There is no answer at this time. |
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Subject:
Re: Yellow Pages Ad Testing
From: cynthia-ga on 22 Oct 2005 17:52 PDT |
The Yellow Page directory companies perform these tests. It is done by asking people to allow them to monitor the line to count incoming calls. They use this information to sell yellow page advertising --per classification. Considering in my locale they have 3,500 classifications in the yellow pages, they have a lot of data. They really only showed me the top 100 ads though, spread out over a lot of classifications, but did NOT include my classification. I bought the ad, it was the 3/8th of a page size --meaning a half page tall and 3 columns wide (out of four), My gross revenue doubled. My industry was #35 in their list of "Frequency Of Use" based on these very studies you are asking about. Besides all that, I have no idea how you can get them to share this data with you, and it's not publicly available. ~~Cynthia |
Subject:
Re: Yellow Pages Ad Testing
From: moistlotus-ga on 02 Nov 2005 19:44 PST |
sounds like you made a good choice in your ad selection. So, do you think you can find what I'm looking for? |
Subject:
Re: Yellow Pages Ad Testing
From: cynthia-ga on 02 Nov 2005 22:01 PST |
No, but it's fun chatting with you, and remembering how much money I made from that ad! |
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