Do you know of any book or manual which guides a newly started
publishing house through the steps it has to sequentially go through
from after printing to placing his titles on the shelves successfully
to ensure a satsfactory exposure.

I'm not a Google Answers researcher, so take my comments with a grain
of salt until a real answer comes along. But basically, it seems like
you're talking about marketing (or sales & marketing.) There are
surely plenty of books about how to do book marketing; a quick search
on the terms "book marketing" at your favorite online bookseller or
nieghborhood library will surely turn up a few.

Similarly, there are surely a number of books about self-publishing,
locatable by searching on that term. Even if your new publishing house
isn't technically a self-publisher, some of those books' insights
might be helpful.

I think, though, that you might be doing yourself a disservice if
you're thinking of the sales & marketing process as something that
happens sequentially *after* printing. Yes, of course, the books
aren't going to get on the shelves until after you manufacture them,
but you probably want to be doing at least some sales/marketing ground
work at the same time as the editorial/production process is underway;
that is, you're probably going to want to have an idea of how your
books are going to be sold and marketed to whomever's going to buy
them *before* you print a bunch of them.

Get your books listed in the (usually two) catalogues of distributors
from whom both of the big dogs (Border and Barnes & Noble/B. Dalton)
buy from when they order books. One of the distributors is 'Ingram'.

If it is not obvious, go to Bowkers, get an ISBN, assign it to a book,
then you can sell it darn near anywhere you want, including
Amazon.com, Allibris, et cetera.