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Subject:
Best Way To Educate Doctors
Category: Health Asked by: ssc3-ga List Price: $2.00 |
Posted:
26 Oct 2005 11:13 PDT
Expires: 25 Nov 2005 10:13 PST Question ID: 585203 |
What is the best medium to educate doctors? newsletters, conferences, face-to-face meetings, etc? |
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There is no answer at this time. |
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Subject:
Re: Best Way To Educate Doctors
From: tutuzdad-ga on 26 Oct 2005 11:16 PDT |
Medical School, perhaps? |
Subject:
Re: Best Way To Educate Doctors
From: ssc3-ga on 26 Oct 2005 12:15 PDT |
Educate DOCTORS...which means they have already attended Med-School. I mean if I were trying to educate Drs. on a new product and the clinicals trials surrounding it. Not like a pharmaceutical sales rep. but from a PR standpoint. If I was tyring to publicize an event for doctors - where would I go, start with newsletters, or conferences, etc.? |
Subject:
Re: Best Way To Educate Doctors
From: nelson-ga on 26 Oct 2005 14:21 PDT |
Oh, you're not trying to educate them. You are trying to advertise your product. Advertisement does not equal education. |
Subject:
Re: Best Way To Educate Doctors
From: ssc3-ga on 26 Oct 2005 15:32 PDT |
If you read the question that was asked, it says what medium would be best such as conferences, newsletters, etc. I do not have a product to advertise. I am just trying to find out, in which way i would reach the most doctors. That is all. Not advertising for a product. |
Subject:
Re: Best Way To Educate Doctors
From: frde-ga on 27 Oct 2005 06:27 PDT |
Mostly it is done with an extensive salesforce - freebie conferences - and blatant bribery |
Subject:
Re: Best Way To Educate Doctors
From: luikart-ga on 03 Nov 2005 21:25 PST |
There are medical conferences that you can get your product/information into. This will not hit the most doctors, only those who go to the conference and actually look at the exhibit though. Probably the best way to get doctors to actually try something or change their practice is to go to a teaching hospital and talk to one of the more respected doctors to listen. If you convince them there is a much better chance of word of mouth between docs getting them to start doing whatever you need. Plus you get all their underlings on board, who will go out into practice on their own soon. |
Subject:
Re: Best Way To Educate Doctors
From: luikart-ga on 03 Nov 2005 21:27 PST |
Just plain reaching the most doctors would be in a magazine like JAMA or the New England Journal of Medicine, although ads in those are not really looked at for the most part. |
Subject:
Re: Best Way To Educate Doctors
From: chrislbs-ga on 08 Nov 2005 19:10 PST |
You might want to do research related to the Pharmaceutical Marketing Science Association or Pharmaceutical Marketing Research Group. On their sites, you may find conference presentations that will present benchmark data on promotion response effectiveness of different channels. |
Subject:
Re: Best Way To Educate Doctors
From: adrinm-ga on 30 Nov 2005 09:56 PST |
These comments are based on working in a hospital as an administrator. Educating physicians is going to depend if you use a "push or a pull mechanism". Often times they are very busy and pushing information, data or education is more successful than forcing MDs to go lookup something. If you do choose to have meetings or conferences, getting physicians to show up is essential. (Trick: Offer food.) Is whatever you are trying to educate them about, something s/he can earn Continuing Medical Education Credits? If so, advertise it like so. If it is a product that would be used in the doctors office, I would suggest you approach the office manager and get his/her buyin. |
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