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Q: What type of person buys a Mercedes? ( No Answer,   0 Comments )
Question  
Subject: What type of person buys a Mercedes?
Category: Business and Money > Advertising and Marketing
Asked by: josh1982-ga
List Price: $20.00
Posted: 05 Nov 2005 13:26 PST
Expires: 05 Dec 2005 13:26 PST
Question ID: 589502
What type of person buys a Mercedes?

I am writing a marketing plan for a Mercedes dealership in the UK. I
am looking for information to segment customers who are active in the
new and used car markets to build up a profile of the type of person
who buys a Mercedes. The kind of areas I would hope to build an
opinion on include:

Age group
Income levels
Family size
Social Class (A, B, C1, C2, D, E)
Geography (UK)
Type of house
Favorite Newspapers and Magazines
Internet usage (Y/N)

?and anything that would help me build up the profile of buyers.

Happy bonfire night!

Clarification of Question by josh1982-ga on 05 Nov 2005 13:33 PST
In case you hadnt guessed, this is a hypothetical plan - if I worked
for Mercedes, Im sure Id have a somewhat larger budget! Any help would
be much appreciated...
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