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Subject:
Data and/or quotes about the rise of cashback credit cards in the US
Category: Business and Money Asked by: bumpyj-ga List Price: $25.00 |
Posted:
07 Nov 2005 01:42 PST
Expires: 07 Dec 2005 01:42 PST Question ID: 590023 |
I'm looking for data or quotes from respected sources about the rise of cashback credit cards in the US. Frequent Flyer points used to be the dominant credit card reward scheme, but over time the industry has moved to cashback (and non-FF points to a lesser extent), to where cashback is now the dominant rewards format in the marketplace. This is pretty clear for people who follow the US credit card industry. I'll be using this in a work presentation for a non-US audience, however, so I'll need to be able to prove this claim. What I'd really like is some data: something like the number of accounts with cashback vs frequent flyer points, volume of credit card offers, or volume of spending on the two. Failing that, quotes to that effect from a respected source (Forbes, Business Week, WSJ, stock analysts, research firms, etc) would also be helpful. Thanks a lot! |
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There is no answer at this time. |
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Subject:
Re: Data and/or quotes about the rise of cashback credit cards in the US
From: smelt-ga on 07 Nov 2005 05:06 PST |
http://abcnews.go.com/GMA/MellodyHobson/story?id=127617&page=1 Since Discover Card initiated the first cash-back rewards program in 1986, the practice has grown significantly. Specifically, approximately 1 billion, or 25 percent of all credit card solicitations in 2003 were for cash-back rewards, up from 700 million in 2002, according to CardWeb.com." ------------------------------------------------------------------- http://www.latimes.com/business/yourmoney/sns-yourmoney-1226rewards,1,3788887.story?coll=la-utilities-business Cash is king. Cash-back rewards programs are the most popular kind and may be the best deal for most consumers. Unlike rewards points, you can spend cash anywhere, anytime, on anything you want. And cash programs tend to be the easiest to use. ------------------------------------------------------------------- http://www.maritz.com/newsreleases/maritz-electronics.html When analyzing in-kind offerings, such as cash back, APR reductions and statement credits, Maritz Loyalty Marketing found a preference among rewards card members for cash back (62 percent preferred) versus statement credits (38 percent preferred) ----------------------------------------------------------------------------- http://moneycentral.msn.com/content/CNBCTV/Articles/TVReports/P106061.asp http://money.cnn.com/2004/06/16/pf/debt/best_rewards/ |
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