By making information more readily available to people wherever they
are, Google is making the world more efficient and the business
environment more competitive. As wireless access and information
organizing capabilities improve, Google has the potential to make an
enormous amount of data available to people in real time wherever they
are. This capability will enable people to easily compare prices for
a given item among off-line and online sources, stay informed about
current events, and gather information about virtually anything
whenever and wherever they want to.
Increased pricing transparency and the ability to acquire product
knowledge without relying upon a reseller puts tremendous pressure on
business. When the consumer can immediately become aware of the range
of prices in the market for a good or service wherever they are, they
can more easily change their purchasing behavior to obtain the best
deal. This will not only help to keep inflation at bay, but also
requires businesses to differentiate themselves based on something
other than price.
The following article from the New York Times discusses Google's
current and potential impact on the world and business in great
detail. I have provided some excerpts below.
"In Google, Wal-Mart sees both a technology pioneer and the seed of a
threat, said Mr. Breyer, who is also a partner in a venture capital
firm. The worry is that by making information available everywhere,
Google might soon be able to tell Wal-Mart shoppers if better bargains
are available nearby."
"Google's recent moves have stirred concern in industries from book
publishing to telecommunications. Businesses already feeling the
Google effect include advertising, software and the news media. Apart
from retailing, Google's disruptive presence may soon be felt in real
estate and auto sales."
"Such advances, predicts Esther Dyson, a technology consultant, will
bring "a huge reduction in inefficiency everywhere." That, in turn,
would be an unsettling force for all sorts of industries and workers.
But it would also reward consumers with lower prices and open up
opportunities for new companies. "
"The company's current lineup of offerings includes: software for
searching personal computer files; an e-mail service; maps; satellite
images; instant messaging; blogging tools; a service for posting and
sharing digital photos; and specialized searches for news, video,
shopping and local information. Google's most controversial venture,
Google Print, is a project to copy and catalog millions of books; it
faces lawsuits by some publishers and authors who say it violates
copyright law. "
"Just Googling It Is Striking Fear Into Companies" By STEVE LOHR, The
New York Times (November 6, 2005)