Google Answers: Digital Video Recorders and Their Impact On Television Advertising

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Q: Digital Video Recorders and Their Impact On Television Advertising ( No Answer, 0 Comments )

Question

Subject: Digital Video Recorders and Their Impact On Television Advertising
Category: Business and Money > Advertising and Marketing
Asked by: dherman76-ga
List Price: $15.00

Posted: 13 Nov 2005 20:12 PST
Expires: 13 Dec 2005 20:12 PST
Question ID: 592660

I am doing a project regarding the future of television advertising
and need to know as many financial numbers as possible regarding how
much DVR's and TIVO are cutting into TV ad spending from 2004-2010.

Also, I'd like to know projections of DVR purchases from now until 2010.

How much will ad dollars decline due to the influx of DVR's?

There are three questions here that are all part of the same topic. 
Thanks for doing the research - also, please cite all sources!

Clarification of Question by dherman76-ga on 13 Nov 2005 20:13 PST
Numbers should be for North America.

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