Hello msoelter-ga,
Vertical markets are specialized to specific industries or product
lines that are grouped around solving problems for specialized
populations to be served. Vertical market managers are engaged in
promoting products that serve vertical industries. They usually become
experts or specialists in those industries.
I?ve collected a selection of links to provide you with examples of
vertical markets and vertical marketing jobs.
Wishing you well.
~czh ~
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WHAT ARE VERTICAL MARKETS?
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http://www.b2business.net/eMarketplaces/Major_Markets/Vertical_Industries/
Major Markets : Vertical Industries
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http://www.computerworld.com/industrytopics?from=top
Computerworld Vertical Industries Topics
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http://en.wikipedia.org/wiki/Vertical_market
Vertical market
A vertical market is a group of businesses, organizations or
enterprises which are viewed as a classification of the larger group
of all businesses, organizations or enterprises on the basis of the
unique and specific nature of the products or services that they sell
to the markets of the world or of the activities in which they are
engaged.
The activities of participants within any given vertical market are
typically similar in that they are shared, copied, or cooperative. The
activities of participants in vertical markets are typically
competitive due to the overlapping focuses of the products and
services that are provided to the public by the participants.
The single most defining characteristic of the participants in a
vertical market is competition.
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http://searchcio.techtarget.com/sDefinition/0,,sid19_gci213286,00.html
vertical market
A vertical market is a particular industry or group of enterprises in
which similar products or services are developed and marketed using
similar methods (and to whom goods and services can be sold). Broad
examples of vertical markets are: insurance, real estate, banking,
heavy manufacturing, retail, transportation, hospitals, and
government.
Vertical market software is software aimed at a particular vertical
market and can be contrasted with horizontal market software (such as
word processors and spreadsheet programs) that can be used in a
cross-section of industries.
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http://www.investorwords.com/5242/vertical_market.html
vertical market
Definition
A market which meets the needs of a particular industry: for example,
a piece of equipment used only by semiconductor manufacturers.
opposite of horizontal market.
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http://www.eweek.com/category2/0,1874,1666312,00.asp
Microsoft Targets Vertical Markets
Like IBM and other tech leaders, Microsoft is shifting its strategy to
focus on building, packaging and targeting its applications for key
vertical markets.
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http://www.networkworld.com/careers/2005/110705-man.html
Vendors target vertical markets
Firms cater to customers through wares tailored for specific audiences.
By Phil Hochmuth, Network World, 11/07/05
While most IT vendors do not tailor-make servers, switches, security
and storage gear for specific businesses, some purveyors of high-tech
wares are starting to focus more closely on specific vertical customer
segments.
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http://www.asp-directory.com/directory/vertical_market/
Directory of vertical market applications: ASP-Directory
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SAMPLE VERTICAL MARKET MANAGER JOBS
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http://www.theladders.com/listing/executive_marketing_jobs/southeast/104652.html
Title: Vertical Market Manager
Company: Mitsubishi Electric Automotive Inc
Industry: Automotive
Location: AL; TN
Marketing/Sales position focused on a vertical market and the key
accounts that help define the market, including major suppliers to the
market (consultants, integrators, service companies). Develop vertical
market to be a significant contributor to MEAU growth in the defined
market: Food and Beverage / Packaging.
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http://www2.amd.com/us-en/Job_Opps/Display/1,,550,00.html
Title: Vertical Market Manager
DESCRIPTION
DESCRIPTION OF POSITION: Manage AMDs sales and marketing efforts in
targeted vertical markets. SPECIFIC JOB FUNCTIONS: 1) Manage and
coordinate worldwide sales and evangelization efforts targeted at
targeted vertical market companies worldwide. Work with and manage
virtual team to penetrate vertical end-users worldwide. 2) Identify
key marketing and sales requirements for vertical market. Manage
vertical market marketing collateral, trade show schedules, etc to
raise AMD awareness and acceptance inside the market segment. 3)
Identify key application and ISV requirements for vertical market. 4)
Work closely with partner sales teams targeting penetrating vertical.
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http://www.laserfiche.com/company/jobs.html#vmmgr
Vertical Market Manager
Description:
Vertical Market Managers provide support for industry-specific program
strategy, sales readiness and channel support. These positions require
close interaction with prospective customers, marketing communications
and the sales channel. Strong communication skills are a must. Duties
include converting technical positioning into key market messages and
launching focused products into market.
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http://www.careerbuilder.com/CSH/Details.aspx?did=J8C3W174SNJXCV9XPSW&csh=cshcb&cbRecursionCnt=1&cbsid=f5cd8e1184a1428d83309c8e4557cac2-185373596-tj-1
Vertical Marketing Manager - Finance, Insurance & Banking
The Marketing Manager of Finance, Insurance and Banking Verticals will
play a key role in identifying growth opportunities in key vertical
markets and then implementing a marketing strategy and business
development plan to achieve business objectives.
Requirements
-- Must have sales experience selling to the finance, insurance &
banking industries.
-- Marketing experience a plus!
-- Demonstrated track record of success in driving business growth
and market penetration is required.
-- Experience leading the development and execution of business
strategy is required.
-- Demonstrated experience in translating strategic action plans into
practical, executable plans are essential.
-- MUST be self-motivated and possess an entrepreneurial spirit!
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http://www.minorityprofessionalnetwork.com/jobdata.asp?id=973
Position Title: Marketing Manager - Vertical Markets
Position Overview:
This position will research assigned target market(s), identify
opportunities and current best practices employed within AUCA and
develop strategy and collateral to support our field sales force in
maximizing opportunities.
Analyze current efforts and past successes in marketing and/or selling
to various industry verticals. Capture internal and
external/competitor best practices and alter for national
implementation.
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http://www.pilgrimsoftware.com/page.cfm?link=job&jid=92
Vertical Marketing Manager
Pilgrim Software is the leading developer of Enterprise Quality and
Compliance Management applications. Pilgrim Software?s innovative
products are used by Life Sciences companies around the world to
manage enterprise-wide quality and compliance requirements, improve
business workflow, and automate manufacturing processes.
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